Pop quiz: name the top three social networks that companies ask you to visit for more information at the end of TV commercials. Most people will probably list Facebook and Twitter, but how many people mention YouTube in that mix? They should.
Aside from being the world’s second-largest search engine (Google is #1), YouTube is one of the most vibrant social networks on Earth, with more than a billion monthly active users. And with viewers watching more than 6 billion hours of YouTube content each month—almost one hour per person on the planet—how can any brand afford not to have a YouTube channel? [inlinetweet prefix=”” tweeter=”fullscreen” suffix=””]The power of YouTube for brands is undeniable.[/inlinetweet]
The value of maintaining a Facebook and Twitter account is simple: you collect followers by creating engaging content and remarket to those users at some point in the future. That’s how social media business has been done for nearly a decade. As it turns out, this formula works just as well (if not better) on YouTube. By simply creating content on a consistent basis, your brand can build a dedicated following of fans who not only engage with their content but share it as well. What most brands don’t consider is that YouTube is able to achieve the same massive scale as both Facebook and Twitter—without the temporary shelf life.
So the next time you see a commercial on TV asking you to like a brand on Facebook or follow it on Twitter, check to see if they’re on YouTube as well. Chances are that if you compare the list of companies that do have a YouTube presence to the companies on the Fortune 500 list, they’ll look pretty similar. You may also be surprised to see whose channel is alive and well with healthy engagement, views and subscribers and whose is more akin to a digital ghost town.
Just creating a channel and publishing content doesn’t mean that the audience will automatically come, but fortunately, that’s where Fullscreen’s Channel+ comes in. We’ll share more insights in a future post on how we work with brands to think like creators to build engagement and audience on their channels.
If you’re a brand looking to learn more about how our creative, our insights, and our client service get you front and center with the connected generation of teens and millennials, authentically and at scale, please contact Fullscreen’s Channel+ team to optimize your branded content today.
Follow Ross Coelet on Twitter at @RossCoeletFS.