Looking to gain followers, boost engagement, and have an overall stronger social media presence? By now you know that this involves finding your voice, researching your audience, and being patient. But you can also draw on another guaranteed social kickstarter: images.
It’s a given that images dominate social media platforms like Instagram, Tumblr, and Pinterest. But studies show that social media’s image obsession doesn’t stop there. A recent report by Twitter discovered that image-based tweets are shared 35% more times than those without. If that doesn’t make you salivate, eMarketer recently noted that 75% percent of all content shared on Facebook contains a photo.
Use images effectively
So how can you get on the engagement bandwagon and incorporate images into your social media effectively? MIT’s Stephanie Hatch suggests that images should trigger 1 of 3 responses from your audience.
- Emotional: Pick an image that elicits an emotional response. A laugh, shock, a tug at the heartstrings—whatever you’re aiming for.
- Mental: Use an image to educate or provide insight for your audience—try to prompt some outside-the-box thinking.
- Social: Include an image that requires your followers to have a grasp of pop culture to fully understand and appreciate.
Add some polish
One final note: when you post images to your social accounts, remember to use only original images that you’ve created or images that you have the right to publish. Ignoring this can lead to copyright infringements and even get you in legal trouble.
Time to get started! What images do you find most effective in your own social media?
Follow Chris on Twitter @Iam_ChrisB.