Clever hashtag? Check. Witty phrase? Check. Ok all systems go! This 140-character masterpiece is ready to hit the world wide web! You hit the send button, sit back, and wait for the RTs and favs to fly in.
One minute passes . . . nothing.
Two minutes . . . nothing.
Three minutes . . . nothing.
Oh no—it’s happened again! Another tweet that you thought was perfect has failed miserably. If this scenario sounds familiar, don’t worry—we’ve all been there, Constructing the perfect tweet is no easy task. With only 140 characters, it’s pretty hard to deliver witty, on-topic, and RT-worthy all at once.
Before you give up and become one of the 697 million inactive Twitter users, check out our list of six characteristics that every tweet should have. Follow this guide and you’ll be on your way to Twitter stardom in no time!
1. Include a call to action (CTA)
Every tweet should have a clear call to action (CTA) that gives your followers something concrete to do. If you want a reader to RT, watch, or click, make sure you tell them!
2. @Mention other accounts
Remember that the key part of social media is to be social. Remember to tag other accounts and create conversation.
3. Use link shorteners
Link shorteners kill two birds with one stone, allowing you to both track engagement and save precious character space. If you’re a Fullscreen creator, use our branded Link Shortener!
4. Leave space
Just because Twitter allows 140 characters doesn’t mean you have to use them all. Set yourself a 100-character limit and leave your followers some room to add their opinion to your tweets.
5. Include hashtags
Proofreading is crucial to creating a great tweet. Bad grammar, punctuation, or spelling can turn a potential RTer into an instant enemy.
Did we miss anything? In the comments bellow, tell us how you craft the perfect tweet!
Follow Chris Blackwell on Twitter at @Iam_ChrisB.