The alcohol industry—and U.S. domestic beer in particular—is one of the most competitive industries in the world. Entrenched brands battle it out year after year with hopes of capturing share in a market worth more than $23 billion annually.
Marketing in the beer world has traditionally taken place through established channels, particularly on TV. But more and more, savvy marketers are beginning to explore the power of the digital realm, with YouTube at the forefront. As it turns out, there’s a good bit of beer-related activity on the platform already—it’s only a matter of time before a winner emerges to control the conversation.