The next big thing is here, and there’s a good chance it’s already on your phone! Periscope is the latest trend that content creators are starting to adopt. Today, Fullscreen creator Sam Proof gives us a few tips to get started with this new platform!
Periscope is micro-broadcasting
To start, what makes Periscope so different from Ustream, YouTube Live, Google Hangouts, and other similar live video offerings? Twitter! As Periscope’s parent company, Twitter sets the tone for Periscope.
Twitter is a micro-blogging site, and that’s how you should look at Periscope—a micro-broadcasting app. That means:
- Though a live “show” might work on Periscope, it’s not ideal.
- Instead of one long broadcast, consider several smaller ones.
Create dynamic titles with hashtags
Though Periscope doesn’t use hashtags (yet), once you connect Periscope to your Twitter account, it’ll blast out a message to your Twitter feed, where you can take advantage of hashtag discovery! As with any platform, dynamic titles will draw in more viewers and set proper expectations.
The title “Walking around my hood” is less likely to draw your attention than say “TOP TEN PERISCOPE #TIPS and #TRICKS”. (Not that I always condone using all caps, but they do stand out. Think of your title like a newspaper headline.)
Collaborate with other broadcasters
Collaboration works. Time and time again we’ve seen it help YouTubers reach the top of the pile. And musicians have been collaborating for years: tracks featuring multiple artists gain crossover audiences that a single artist couldn’t reach.
And collabs also works for Periscope! It’s up to you figure out what kind of team-up works for your brand. Maybe it’s as simple as an interview, or maybe it’s a co-host. You decide!
Be consistent and focused
As with your YouTube channel, keep your Periscope broadcasts on a schedule, and broadcast often. Pay attention to your brand and the demographic you attract, then create a focused stream of content to serve them.
In the days of TV, networks would air a wide range of shows to appeal to every possible fish in the sea: from daytime dramas to game shows, children’s shows, sitcoms, and news. But the online world is is all about niches. Keep your Periscope broadcasts focused, and pay attention to who your audience is to keep your content on that path. For example, if you make sketch comedy on YouTube, don’t suddenly use Periscope to create soap operas.
Draw on your YouTube audience
Push your YouTube audience to your Periscope broadcasts to let people know when you’ll be live. Until Periscope creates vanity URLs and public-facing profiles, you can’t link your audience to a specific static page. In the meantime, make sure you include your Twitter link in your YouTube header and video descriptions.
Use Periscope in your YouTube videos
Periscope’s built-in archiving feature keeps your most recent broadcast live for 24 hours after you end it. After 24 hours, *poof*—it’s gone. So go into your Periscope settings and make sure you’re set to ‘Autosave Broadcasts‘. That way your broadcasts will save directly to your camera roll, where you can edit them and upload them to your YouTube channel. You can also use simple software like AirServer or AirParrot to stream your iOS device to your computer, where you can capture your broadcast to include in a YouTube video.
Now go have fun with Periscope!