Reach new fans with Facebook tagging

If you haven’t jumped on the Facebook Video bandwagon yet, it’s not too late to start uploading—and uploading to Facebook definitely has its benefits! To help you along the way, here’s a great tip to attract new fans, especially if you haven’t built a big Facebook following yet.

Tag Facebook Pages in your videos

Chances are you post videos about a specific topic: Minecraft, Pokémon, Apple products, vegan cooking, or whatever. And a lot of those topics have official Facebook Pages. When you post a new video natively to Facebook (using the Fullscreen Uploader, of course), tagging a relevant Page can help spread your video like wildfire!

For example, I recently uploaded an Adobe Photoshop tutorial natively to Facebook. So in the description of the video, I made sure to tag the official Adobe Photoshop Page. Just like on Twitter, you can do this on Facebook by typing the @ symbol and then the page name.

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Why tag?

Tagging a Facebook Page accomplishes a couple key things:

  • It informs the official Page owner that you posted content relating to them.
  • It may put your post in front of Facebook users who like that Facebook Page, even if they don’t (yet) follow you.

After I tagged the Adobe Photoshop Page in my post, the Page owners got notified, checked out my video, and Liked it—which pushed the video out to even more of Adobe’s fans.

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The results? Typically my native videos on Facebook reach about 3,000–4,000 people and get about 1,000 views. But because I tagged Adobe Photoshop this time, my video got boosted to a much larger audience, many of whom weren’t fans of my page previously. My Facebook Page ended up gaining 145 extra likes from this video alone!

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Start tagging, but don’t spam

While tagging can be a great tactic (just like on YouTube), be sure not to abuse it. Only tag Pages that are truly relevant to your video—and don’t commit tag spam by tagging dozens of pages at once.

As long as you play by the rules, you’re likely to start to see a boost in views and likes. Good luck with your videos!