You’ve probably heard by now, but YouTube announced last week that it is tightening up its requirements to be a part of their Partner Program. Over five years ago, YouTube opened the floodgates for more creators to participate in the program and start monetizing. This was huge, and created opportunities for all creators. Unfortunately, it also opened up opportunities for people to start abusing the system for their own financial gains.
YouTube has spent those last five years fine-tuning this process, putting in place systems and processes to combat this abuse and assure that people’s content (and the money made from it) remains their own.
Smash-cut to last week. In a blog post, YouTube’s VP of Product Management, Ariel Bardin laid out some new requirements. Now, unless your channel has 10,000 lifetime views, you will not be eligible to join the YouTube Partner Program – aka, you won’t be able to monetize on YouTube.
What does this mean for you?
If your channel currently has less than 10,000 lifetime views, ads will no longer run on your videos, and revenue will no longer be generated. However, you will still remain a part of the Fullscreen Creator Network, and you will still have access to all the benefits of being a part of the #FullscreenFam, to help you hit that 10,000 view threshold.
Once you do hit 10,000 lifetime views on your channel, we will work with you to make sure you get back to monetizing.
We are the first to recognize that this could be a blow to some of our smaller or brand new creators, but let’s just take a step back to look at the big picture. There is an increasing number of abuse coming from people on YouTube who are gaming the system, stealing people’s content, and profiting from it. Ultimately, this new rule has been put in place to combat that, and we stand with YouTube in thinking that it will help.
If you currently have less than 10,000 lifetime views, fear not. First off, the amount of ad revenue generated from 10,000 views is not really worth worrying about. Secondly, this is a good opportunity to focus on making quality content that you truly love. A challenge we see a lot of smaller or new content creators facing is that they see YouTube as a place to “get rich quick” – then when that doesn’t come they get discouraged or quit. This is why we stress over and over to make content that you love, do this for the right reasons, and growth (and the money that comes with it) will eventually follow.
It’s also worth noting that until further notice, we will be unable to accept channels with less than 10,000 lifetime views into the Fullscreen Creator Network. We’re currently working on additional tools and solutions for smaller channels to help hit that 10,000 view mark. We’ll be sure to update along the way.
Watch our Office Hours live stream where we discuss more: