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We likely don’t need to tell you about YouTube’s recent monetization changes, but if you missed the news, check out these blog posts.

To further clarify a video’s monetization status, YouTube rolled out additional changes this week – adding in a   yellow icon in addition to the   strikethrough. When this icon is visible, hovering over it will display the note: “Not suitable for all advertisers.” Now what does this mean?

According to YouTube, the yellow icon indicates:

“Videos are still eligible to earn money in YouTube Red, but will have limited or no ads because the video has been classified as either not suitable for all advertisers, or has been fully demonetized because we believe it doesn’t meet our advertising guidelines.”

Breaking this down further, there are now two categories that your advertiser-unfriendly content can fall under:

  • It is not considered suitable for all brands, so the video will receive fewer ads.
  • It does not meet the criteria for advertiser-friendly content, so the video is not eligible for advertising.

So, depending on the content, ads may still appear on the video, but not as many as you previously saw.

What defines content that’s not ‘suitable for advertisers’?


YouTube’s exact algorithm that determines unsafe content is still a mystery, but we’ve seen everything from swearing, graphic content (blood, gore, etc), and even vlogs that discuss borderline sensitive material being flagged.

You have the right to appeal

It doesn’t look like YouTube will be backing down on these changes anytime soon, but if you feel your video is safe for advertisers, an appeal process is available only if the video in question has received at least 1,000 views in the last 28 days. Information about the appeal process can be viewed hereYou can also check out YouTube’s troubleshooting tool if you’re not sure what each icon means.