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We’re giving a big Fullscreen welcome to our new SVP of Partnerships and Revenue, Mary Murcko.
With over 20 years of experience in the industry, Mary is an “OG” of digital marketing and advertising. She brings extensive experience leading revenue growth, strategic planning, marketing, and product management for global media companies to this position.
In her role, Mary will be tasked with driving revenue and partnerships across Fullscreen’s full range of brand service offerings and IP including top digital talent, Live, Rooster Teeth and O&O properties and will report to Pete Stein, GM of Fullscreen.
Mary Murcko was most recently Senior Vice President, Head of Brand Partnerships and Sales for What to Expect, a division of Ziff Davis, where she led revenue growth strategy, advertiser marketing and sales operations for the digital brand. Prior to this, Mary was Chief Revenue Officer, Publisher, of SELF at Conde Nast. Mary was responsible for leading the strategic direction, execution and P&L oversight of SELF as a multi-channel fitness/wellness/beauty brand. Mary joined Self from the Gannett Company, where she was President of National Sales responsible for overall leadership of the national sales activities across all operating divisions of Gannett including Gannett Digital, USA Today, broadcast, and print. Prior to Gannett, she was Executive Vice President and Group Publisher at Rodale overseeing Men’s Health, Women’s Health, Prevention and Runner’s World. Earlier in her career, she served in sales roles at W and Elegant Bride and as General Manager/Group Publisher for Hachette Filipacchi Post in Bangkok, Thailand.
“I am passionate about the role of content-driven marketing in connecting authentically with audiences across digital platforms, and am particularly excited about Fullscreen’s approach to social-first marketing as a driver of brand intensity. Fullscreen is well positioned to lead the transformation of marketing from an interruptive model to an engagement-focused model, and I’m excited to bring my knowledge and expertise on the brand side to help accelerate the company’s current success and growth.”
Welcome to the fam Mary!!