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Influencers, they’re just like us – until they’re not. You may be following a computer-generated influencer and not even know it. From flaunting trendy streetwear to posting photos with friends at brunch to partnering with brands, CGI influencers are just like human influencers… or are they? In our recent TBH study, Can CGI Influencers Have Real Influence?, we set out to find out more.
WHAT WE FOUND
Top 5 Reasons Gen Z and Millennials Follow CGIs
How Would You Describe Social Influencers (CGI vs. HUMAN)?
Actions taken by followers of CGI Influencers
Transparency is EVERYTHING
BOTTOM LINE FOR BRANDS
Although Gen Z and Millennials are intrigued by CGI influencers, they are quick to demand answers. If brands want to tap into this emerging social influencer, they need to find a balance between intrigue and transparency.
*SOURCE: Fullscreen TBH Community, 9/14/18 – 10/26/18. N = 534, Base = 13-34.