Instagram is Testing Removing Likes

Last week Instagram revealed that it will be extending its test of hiding total like counts in the U.S. According to Instagram head, Adam Mosseri, the move is intended to help “depressurize Instagram a little bit, and make it a bit less of a competition.” The removal of likes will not only impact individual users, but influencers and brands as well.

Click the link below to download the Fullscreen 411 and learn more about what to expect – and the unique implications for influencers and brands:

FULLSCREEN 411: INSTAGRAM LIKES REMOVAL