Parasite Finds A Welcoming Host—Global Entertainment

Parasite soaked us in emotion—joy, horror, triumph, empathy, confusion—a true mixed bag of feelings that reflected back our shared humanity. In Bong Joon Ho’s Golden Globes acceptance speech for Best Foreign Language Film, he mused, “Once you overcome the one-inch tall barrier of subtitles, you will be introduced to so many more amazing films.” 

A few weeks later, Parasite hurdled over those barriers and won the Oscar for Best Picture, a first for a foreign-language film. This historic win has been primed by a steady drumbeat of global entertainment that has entered the American cultural zeitgeist. 

Last year in our Fall Culture Report, we explored the uptick of global and foreign-language content and how global connectivity has not only blurred physical borders but also identities. 

Click the link below to download our Culture Hot Take:

PARASITE FINDS A WELCOMING HOST—GLOBAL ENTERTAINMENT

PARASITE FINDS A WELCOMING HOST—GLOBAL ENTERTAINMENT is part of Fullscreen’s new feature Culture Hot Takes from the Cultural Forecasting team, where we look at trends at the intersection of culture, entertainment, and brand intelligence, giving brands a glimpse of what’s new and next and how to capitalize on these key shifts. The Fullscreen Culture Report takes an even deeper look at trends among young consumers and how brands can engage with them. 

For more information about Fullscreen’s Cultural Forecasting capability or The Fullscreen Culture Report, please contact brands@fullscreen.com.