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New in your inbox: Fullscreen GO Fullscreeners! We’re bringing some more #PowerToTheCreators with a brand new newsletter, specifically for smaller creators: Fullscreen GO! It’s going out to our network for the first time this week. We’ve heard your feedback on ways to improve the Fullscreen network—especially for newer creators who have tons of potential and talent but don’t (yet!) have a big audience. Do you fall in that category? Then Fullscreen GO is for you. What’s in it for you In each issue of Fullscreen GO we’ll be naming the hottest trends that week—or that very day—for you to capitalize on in your own videos (read […]

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The Big Game: The Super Bowl on YouTube As millions of Americans know, Super Bowl XLIX is coming up on February 1. It wasn’t long ago that advertising during the “Big Game” was reserved exclusively for big brands with multi-million-dollar budgets. Huge automotive and alcohol companies dominated our TV screens with dazzling campaigns that changed the game from a spectacle of sport to appointment television for advertisers. But blue-chip dominance of the Super Bowl’s airwaves has come to an end. With the prominence of YouTube and other video platforms, this advertising showcase has expanded beyond the confines of four quarters on the field and evolved into a month-long […]

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#FullscreenHangout Returns! We’re bringing it back: we’re excited to announce the return of #FullscreenHangout, our live stream for creators! Tune in next Tuesday, January 27, at 1:00pm PST! Our first guest will be our newest partner, Epoxy. As we announced back in December, Epoxy connects you with your fans and followers more easily across all types of social media. Epoxy’s team will answer your questions about who they are, what they do, and how their product works. Best of all, you’ll have the chance to win some prizes! First, we’re giving away Fullscreen and Epoxy swag: to enter, tweet using the hashtag […]

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Do YouTube views drive beer sales? [infographic] The alcohol industry—and U.S. domestic beer in particular—is one of the most competitive industries in the world. Entrenched brands battle it out year after year with hopes of capturing share in a market worth more than $23 billion annually. Marketing in the beer world has traditionally taken place through established channels, particularly on TV. But more and more, savvy marketers are beginning to explore the power of the digital realm, with YouTube at the forefront. As it turns out, there’s a good bit of beer-related activity on the platform already—it’s only a matter of time before a winner emerges to […]

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#FullscreenHoliday contest results Our #FullscreenHoliday Vine contest came to a close yesterday. We asked you to create a six-second Vine answering the question: “What does the holiday season mean to you?” And many of you replied with some excellent videos! Thanks to everyone for your submissions. And now, here are the winners! In third place: Congrats Chris Starr! You win a Fullscreen T-shirt. In second place: Congrats, Austin Porter! You win a $50 Spreadshirt credit and a Fullscreen T-shirt. And our first place winner . . . Congratulations, Jordan Paul! You win our grand prize of a $100 Spreadshirt credit, a Fullscreen T-shirt, […]

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Win $100 in 6 seconds in our Vine contest! Happy holidays! December is here, and it’s time to break open the egg nog, snuggle up with some warm blankets, and enjoy time spent with family and friends. We’re kicking off the festivities here at Fullscreen with a Vine contest for creators! Create a six-second Vine answering the following question: “What does the Holiday season mean to you?” Is it a family tradition? A certain food? The presents? Let us know! How to enter Record a six-second Vine! Tweet us the Vine! Make sure to tag @Fullscreen and #FullscreenHoliday Enter as many times as you want! What you can win 1st prize: $100 Spreadshirt credit, […]

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Audio on a shoestring budget Last month, we spoke about shooting videos on a budget. And if you’ve had sticker shock from researching cameras, get ready for more of the same when you look into audio equipment. True, quality audio is crucial to improving your videos—but there are great budget options so you don’t have to spend thousands of dollars on audio equipment up front. Here are some of our favorites. Static mics Blue Yeti ($99) A USB microphone, this is great for podcasting, music, and narration. It gives great quality and is easy to set up. Logitech G35 7.1 ($59) Fantastic for gamers looking […]

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3 reasons to be thankful this Thanksgiving Thanksgiving: a time of bonding with family and friends, eating great food, and giving thanks for what we have. Here at Fullscreen, we (and three of our top creators) have a short list of what to be thankful for this holiday. Food Be thankful for food. All the food you get on Thanksgiving. And the fact that you don’t have to cook the meals! Unless your family makes you help, or if you’re meeting your significant other’s family and want to impress them with your culinary skills. Listen to this song by Michelle Glavan and company—it’s bound to help you […]

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Black Friday on YouTube [infographic] Historically, Black Friday was a one-day shopping extravaganza, full of door-busting deals, extended shopping hours, and the occasional tug-of-war over the last remaining (suspiciously understocked) toy. In recent years, consumers have reshaped this free-for-all into a week-long event, avoiding long lines the day after Thanksgiving in favor of shopping on their own time, from the comfort of their homes. This evolution has changed the way retailers reach their customers and also transformed consumers’ buying process—inserting YouTube and mobile devices squarely into the process. Shopping research on YouTube In a recent study, 64% of people cited YouTube as the single most […]

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