Industry Intelligence

We're experts in Gen Z and Millennial audiences, investing ahead of the curve in original research, proprietary data and tools. We provide custom strategy, research, and trend forecasting, with exclusive access to our TBH Community of social-first millennials. Here you'll find our latest in thought leadership and industry insights.

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The power of mobile video [infographic] By now, there’s little doubt that mobile is the future of video—look no further than your pocket for proof. Screens are getting larger, data speeds are skyrocketing, and “selfie” is now officially enshrined in our collective lexicon. Even CBS is cutting the cord. Crazy, right? Maybe we should have seen this coming. After all, smartphone adoption in the United States has surpassed 60%, up from 36% just two years ago. Mobile download speeds doubled in 2013, and monthly data usage on mobile devices rose to 1.5 exabytes per month—50% more data than the entire internet used in 2000. But where […]

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6 steps to a perfect tweet Clever hashtag? Check. Witty phrase? Check. Ok all systems go! This 140-character masterpiece is ready to hit the world wide web! You hit the send button, sit back, and wait for the RTs and favs to fly in. One minute passes . . . nothing. Two minutes . . . nothing. Three minutes . . . nothing. Oh no—it’s happened again! Another tweet that you thought was perfect has failed miserably. If this scenario sounds familiar, don’t worry—we’ve all been there, Constructing the perfect tweet is no easy task. With only 140 characters, it’s pretty hard to deliver witty, on-topic, and RT-worthy all at once. Before […]

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YouTube Fan Funding is coming! Fullscreeners! Over the last month, YouTube began to roll out a beta program for a brand new feature called Fan Funding, which lets fans support the channels they love by making voluntary tips directly to them using Google Wallet. Here’s how it works! Fan Funding eligibility Once YouTube rolls out Fan Funding to everyone, you’ll need to meet the following eligibility guidelines if you want to use it: Have a YouTube account in good standing (no copyright strikes, Terms of Use / Terms of Service strikes, or third-party global blocks) Meet the criteria for YouTube partnership (if you’re already partnered […]

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7 Fullscreeners to start Insta-stalking If you’re a social media enthusiast, 2010 should hold a very special place in your heart. Not only was it the year Steve Jobs introduced the iPad, it also was the birth of the procrastination-friendly app Instagram. Instagram was conceived by San Francisco–based developers Kevin Systrom and Mike Krieger, who wanted to deliver an app that took advantage of people’s love of visual content and would satisfy our mobile-driven culture. Flash forward four years, and 13% of all Internet users have an Instagram account—the app now attracts more than 200 million monthly active users. Impressive, right? Despite brands flocking to […]

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Developing your YouTube brand Coke. Gap. Taco Bell. All well-known brands with well-known products—but what does that mean for a YouTube creator? Creating a brand is part of creating original content. Your brand is your identity—what you show the world with your YouTube channel. Let’s say a girl named Tina watches a variety of YouTube videos daily: from fitness and health to fashion and vlogs to comedy/pranks and music. She decides, “I want to make my own channel too!” How does she begin? The urge to pick up the camera and make it up as you go along is an easy, tempting road to […]

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Introducing Generation Z [Infographic] If you’re like us and pay attention to Digital Media landscape, you’ve probably heard a lot about Generation Y, or as we at Fullscreen like to call them, “The Connected Generation”. Gen C is a formidable and sought after demo for many marketers, and for good reason – they drive almost $500B worth of spending per year. However, closely behind Gen C is a new and even more connected generation, referred to as “Generation Z”. By most accounts, these family-data-plan-killing youngsters aren’t dissimilar from their predecessors. But as Gen C ages, the heirs to the digital throne will be comprised […]

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YouTube’s newest insights on teens and millennials Every three months, Google releases its YouTube Insights report, chock full of fantastic data and trends straight from the source. These reports are always useful, but the most recent edition shed especially interesting light on the continued infatuation teens and millennials have with YouTube, as well as their enormous purchasing power. Here’s what we learned from the study! YouTube’s reach YouTube continues to be the go-to social network for teens and millennials, beating out behemoths such as Facebook, Twitter, and Instagram for the top spot. This domination doesn’t stop at social networks: according to Nielsen, YouTube reaches almost 50% of […]

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Fullscreen talent shines at the Streamy Awards On Sunday, the fourth annual Streamy Awards honored the best in online video. We’re proud of Fullscreen’s nearly 30 nominees and six big winners of the night. Huge congratulations to Devin SuperTramp, Jack Vale, Zach King, The Fine Brothers, and What’s Trending! Fullscreeners were also in full force throughout the ceremony. Grace Helbig slayed as co-host; Scott Bradlee and Postmodern Jukebox kept toes tapping all night long as the house band; and Connor Franta, Shira Lazar, and Jack Vale presented awards to their esteemed colleagues. Fresh off of last month’s Teen Choice Award win, Our2ndLife was nominated alongside the @SummerBreak campaign, […]

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Adding Tumblr to your YouTube strategy Last week we discussed four easy ways to grow your YouTube audience using Instagram. Today, we’re moving on to another creativity-driven platform, Tumblr. Founded in 2007, Tumblr is a social media and microblogging platform that’s quickly become a worldwide destination for creativity and inspiration. Tumblr allows users to share various forms of content—including video, audio, and GIFs—to the masses. Let these facts sink in: To date, Tumblr users have created more than 83 billion posts. 66% of Tumblr visitors are under 35 years old; 39% are under 25. Tumblr users grew by 74% in 2013. Tumblr is now home to more […]

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Channel Plus YouTube scorecard: Chevrolet Here on Fullscreen’s Channel Plus team, it’s always nice to find a brand on YouTube that “gets it.” YouTube is unlike any other social network, and deciphering what it takes to run a successful channel is a feat unto itself. That’s what made reviewing Chevrolet‘s channel such a pleasure—many of YouTube’s best practices have already been implemented. With a couple adjustments outlined below, we’re confident the Chevy channel can build upon its established success and further distinguish itself as the benchmark for automotive brands on YouTube. Design Design is where Chevy needs the most help. While it appears that Chevy […]

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Vote for Fullscreen The SXSW Panel Picker voting process has arrived, and we need your thumbs up! In March 2015, Fullscreeners will hit Austin, Texas, to showcase how creators are becoming brands, how brands are becoming online video creators, and how to build killer products. The Fullscreen team—including influential creators and industry leaders in branding and advertising, talent management, production, technology and product design—has lined up a slew of panels that you won’t want to miss. Check out our pitches below, click on the links, and sign in to the SXSW Panel Picker to get your vote on before voting ends on September […]

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