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Fullscreen Talent Rock the Teen Choice Awards We’re incredibly proud of O2L for winning the Teen Choice Award for Choice Web Star: Comedy this Sunday, as well as the 14 Fullscreen stars nominated for their excellence in five major Web categories. This was a huge year for us because it was the first time in Teen Choice history that digital and social media stars received greater recognition alongside top TV, movie, and music talent. It’s a well-deserved moment for Fullscreen stars and #TeamInternet. In the Choice Web Star: Female category, Grace Helbig and Andrea Russett were top nominees, while Connor Franta was nominated as Choice Web Star: […]

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Gaming on YouTube: A marketer’s best friend It’s no secret that gaming rules the roost on YouTube—look no further than PewDiePie’s 29 million subscribers for proof that gaming and YouTube go together like peanut butter and jelly. What might be surprising, though, is that these hordes of gaming fans don’t just visit YouTube for gaming highlights or snarky comment threads but as a vital part of their buying decision lifecycle. In fact, 92% of gamers turn to YouTube to help them research a title before purchase. Gaming content and purchase behavior In a gamer’s decision buying lifecycle, YouTube plays an indispensable role in molding the likelihood of […]

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4 ways to grow your YouTube audience with Instagram The road to YouTube stardom is a long and sometimes bumpy one. Time, patience, and commitment are all crucial for success—and social media promotion is increasingly important too. If you asked 100 YouTubers what the most effective promotional platforms were, 99.9% would scream Facebook and Twitter. Granted, those are important, but they’re just the tip of the social media promotional iceberg. Snapchat, Instagram, Vine, and Tumblr are growing at an astonishing rate—so it makes sense for you to invest time in them. Over the next few weeks, we’ll explore ways to use each of these platforms to promote your YouTube […]

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5 faces of Fullscreen YouTube lets anyone with a creative spark become a future star. Faces like Grace Helbig and Connor Franta have exploded beyond the web onto TV shows like @Midnight, movies like Camp Takota, and live tours across the country. But before that happens, every YouTube journey starts with a first subscriber—and Fullscreen’s Creator Platform provides opportunity for even smaller channels to grow into the next big thing. Here are five faces of Fullscreen to remember—they’re on their way to being tomorrow’s biggest celebrities! 1. heythere005 (Ashley Mardell) Vibrant, fun, and honest, Ashley shares personal stories of her life with enough joie […]

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Get ready for INTOUR We’ve been wanting to tell you about this for a while, but we’ve been curating a mind-blowing festival featuring YouTube and Vine megastars that hits Pasadena on September 13: INTOUR. The lineup INTOUR’s line-up includes the world’s most popular online personalities: Connor Franta, Ricky Dillon, Jc Caylen, Sam Tsui, JennXPenn, Alx James, Brent Rivera, Crawford Collins, WeeklyChris, Dylan Dauzat, Charity Vance, and FreshBigMouf, featuring live performances, social media interaction, music, games and more.   The experience INTOUR is the ultimate interactive experience featuring Fullscreen stars for an unforgettable day of live performances, audience engagement, music, games and more. We’re working with […]

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Brands, YouTube, and the 2014 FIFA World Cup Soccer fan or not, you have to respect the digital power of the FIFA World Cup. The world’s largest sporting event doesn’t just capture the globe’s attention every four years—it takes it prisoner. The World Cup on Google and YouTube According to Google, more soccer-related searches are made during the World Cup than the Olympics, the Super Bowl, and the Tour de France combined. ESPN reported more than 30 million hours of streamed content through its Watch ESPN app, making the World Cup the most streamed sporting event in US history. And it’s not just fans that are taking notice: […]

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VidCon 2014 and the social media that made it great 2014 will be remembered for many things: the year Kimye tied the knot, the year we saw the end of Breaking Bad, and the year that VidCon became a mecca for digital media. For the unitiated, VidCon is the online video world’s annual three-day conference that calls Anaheim, California, home. VidCon 2014 presented a ton of brand activations, industry and community panels, and thousands of screaming fangirls (more on this later). Big brands like The Late Night Show with Jimmy Fallon, Kia, and Taco Bell seized the opportunity to get noticed by Gen C and had a huge impact throughout […]

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The power of the second screen [infographic] You find yourself on the couch after a long day at work. You have your favorite show on TV and your phone planted firmly in your hand, catching up on Instagram. One ear is listening to SportsCenter highlights while the other is hearing the latest viral baby goat scream on Vine. Sounds familiar, right? For nearly 50 million Americans, this second-screen experience is second nature. But is this behavior a boon or a bust for broadcasters? According to Google, the second-screen experience is quickly becoming the preferred method of extending television consumption beyond broadcast time slots. In a recent study, […]

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7 habits of highly effective social media-ers The world of social media moves faster than fangirls at an O2L show. With the endless options it’s overwhelming just to get your social media feet on the ground, let alone grow a successful presence. But a lot of social media success just boils down to building good habits. Sean Covey, the author of 7 Habits of Highly Effective Teens, sums this up perfectly: “We become what we repeatedly do.” In that spirit, here are seven habits of highly effective social media-ers. Enjoy! 1 .They take breaks. Most creative firestorms ignite when you’re away from your computer. At least once a day, take […]

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Images: Your Social Media BFF Looking to gain followers, boost engagement, and have an overall stronger social media presence? By now you know that this involves finding your voice, researching your audience, and being patient. But you can also draw on another guaranteed social kickstarter: images. It’s a given that images dominate social media platforms like Instagram, Tumblr, and Pinterest. But studies show that social media’s image obsession doesn’t stop there. A recent report by Twitter discovered that image-based tweets are shared 35% more times than those without. If that doesn’t make you salivate, eMarketer recently noted that 75% percent of all content shared on […]

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Royalty-free stock footage from VideoBlocks Great video footage doesn’t just grow on trees. So today we’re excited to announce our newest Sign In with Fullscreen partner—VideoBlocks, your one-stop shop for more than 100,000 royalty-free HD stock videos, motion backgrounds, Adobe After Effects templates, and more! Whether you need an exterior shot to introduce an indoor scene, a beautiful background to replace your green screen, or a complex After Effects template, VideoBlocks has you covered. Check out some of the possibilities! Sign up for free Thanks to our exclusive deal with VideoBlocks, Fullscreen creators get a free, thirty-day, no-credit-card-required, trial period. During this trial period, you can […]

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