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Introducing Generation Z [Infographic] If you’re like us and pay attention to Digital Media landscape, you’ve probably heard a lot about Generation Y, or as we at Fullscreen like to call them, “The Connected Generation”. Gen C is a formidable and sought after demo for many marketers, and for good reason – they drive almost $500B worth of spending per year. However, closely behind Gen C is a new and even more connected generation, referred to as “Generation Z”. By most accounts, these family-data-plan-killing youngsters aren’t dissimilar from their predecessors. But as Gen C ages, the heirs to the digital throne will be comprised […]

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YouTube’s newest insights on teens and millennials Every three months, Google releases its YouTube Insights report, chock full of fantastic data and trends straight from the source. These reports are always useful, but the most recent edition shed especially interesting light on the continued infatuation teens and millennials have with YouTube, as well as their enormous purchasing power. Here’s what we learned from the study! YouTube’s reach YouTube continues to be the go-to social network for teens and millennials, beating out behemoths such as Facebook, Twitter, and Instagram for the top spot. This domination doesn’t stop at social networks: according to Nielsen, YouTube reaches almost 50% of […]

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Fullscreen talent shines at the Streamy Awards On Sunday, the fourth annual Streamy Awards honored the best in online video. We’re proud of Fullscreen’s nearly 30 nominees and six big winners of the night. Huge congratulations to Devin SuperTramp, Jack Vale, Zach King, The Fine Brothers, and What’s Trending! Fullscreeners were also in full force throughout the ceremony. Grace Helbig slayed as co-host; Scott Bradlee and Postmodern Jukebox kept toes tapping all night long as the house band; and Connor Franta, Shira Lazar, and Jack Vale presented awards to their esteemed colleagues. Fresh off of last month’s Teen Choice Award win, Our2ndLife was nominated alongside the @SummerBreak campaign, […]

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Adding Tumblr to your YouTube strategy Last week we discussed four easy ways to grow your YouTube audience using Instagram. Today, we’re moving on to another creativity-driven platform, Tumblr. Founded in 2007, Tumblr is a social media and microblogging platform that’s quickly become a worldwide destination for creativity and inspiration. Tumblr allows users to share various forms of content—including video, audio, and GIFs—to the masses. Let these facts sink in: To date, Tumblr users have created more than 83 billion posts. 66% of Tumblr visitors are under 35 years old; 39% are under 25. Tumblr users grew by 74% in 2013. Tumblr is now home to more […]

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Channel Plus YouTube scorecard: Chevrolet Here on Fullscreen’s Channel Plus team, it’s always nice to find a brand on YouTube that “gets it.” YouTube is unlike any other social network, and deciphering what it takes to run a successful channel is a feat unto itself. That’s what made reviewing Chevrolet‘s channel such a pleasure—many of YouTube’s best practices have already been implemented. With a couple adjustments outlined below, we’re confident the Chevy channel can build upon its established success and further distinguish itself as the benchmark for automotive brands on YouTube. Design Design is where Chevy needs the most help. While it appears that Chevy […]

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Vote for Fullscreen The SXSW Panel Picker voting process has arrived, and we need your thumbs up! In March 2015, Fullscreeners will hit Austin, Texas, to showcase how creators are becoming brands, how brands are becoming online video creators, and how to build killer products. The Fullscreen team—including influential creators and industry leaders in branding and advertising, talent management, production, technology and product design—has lined up a slew of panels that you won’t want to miss. Check out our pitches below, click on the links, and sign in to the SXSW Panel Picker to get your vote on before voting ends on September […]

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Fullscreen Talent Rock the Teen Choice Awards We’re incredibly proud of O2L for winning the Teen Choice Award for Choice Web Star: Comedy this Sunday, as well as the 14 Fullscreen stars nominated for their excellence in five major Web categories. This was a huge year for us because it was the first time in Teen Choice history that digital and social media stars received greater recognition alongside top TV, movie, and music talent. It’s a well-deserved moment for Fullscreen stars and #TeamInternet. In the Choice Web Star: Female category, Grace Helbig and Andrea Russett were top nominees, while Connor Franta was nominated as Choice Web Star: […]

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Gaming on YouTube: A marketer’s best friend It’s no secret that gaming rules the roost on YouTube—look no further than PewDiePie’s 29 million subscribers for proof that gaming and YouTube go together like peanut butter and jelly. What might be surprising, though, is that these hordes of gaming fans don’t just visit YouTube for gaming highlights or snarky comment threads but as a vital part of their buying decision lifecycle. In fact, 92% of gamers turn to YouTube to help them research a title before purchase. Gaming content and purchase behavior In a gamer’s decision buying lifecycle, YouTube plays an indispensable role in molding the likelihood of […]

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4 ways to grow your YouTube audience with Instagram The road to YouTube stardom is a long and sometimes bumpy one. Time, patience, and commitment are all crucial for success—and social media promotion is increasingly important too. If you asked 100 YouTubers what the most effective promotional platforms were, 99.9% would scream Facebook and Twitter. Granted, those are important, but they’re just the tip of the social media promotional iceberg. Snapchat, Instagram, Vine, and Tumblr are growing at an astonishing rate—so it makes sense for you to invest time in them. Over the next few weeks, we’ll explore ways to use each of these platforms to promote your YouTube […]

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