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Word-of-Mouth Advertising on YouTube [Infographic] Every brand knows the most effective and elusive marketing technique is word-of- mouth. But it’s hard to generate. A brand can spend years building a powerful campaign (if they ever get there at all), devoting countless hours and dollars to finding the platform that delivers a positive ROI and, with luck, some word-of-mouth icing on top. On YouTube, word-of-mouth marketing is commonly referred to as an earned view—and you might be surprised to learn the best way to create it. YouTube content ads drive earned views It may sound counterintuitive, but one of the easiest ways to jumpstart earned viewership […]

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7 of Fullscreen’s Must-See Vine Stars In 2012, Twitter took a gamble on an emerging the social media platform Vine. Fast-forward two years, and we see that gamble has paid off. Vine stands firmly poised as a major player in the ever-evolving world of social today. In the blink of an eye, Vine has amassed a community of more than 40 million users. [inlinetweet prefix=”” tweeter=”” suffix=””] It’s estimated that five Vines are tweeted every second[/inlinetweet]! Just as on any healthy social media community, major influencers have surfaced on Vine, gaining the attention of both viewers and brands. You knew that Fullscreen represents today’s best online video talent—but […]

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Unlock the Power of YouTube Crowdfunding with Tubestart Fullscreeners! Need a little extra cash to fund your next project? Looking to improve the content on your channel? With our partner Tubestart, you can raise money for video projects through crowdfunding campaigns that reach fans and supporters directly. Tubestart is dedicated exclusively to online video—only video creators can run Tubestart campaigns. Components of a fundraising campaign Goal amount Your goal amount is how much money need to raise to complete your project. There’s always room to exceed the campaign target amount, so be sure to keep your goal realistic and achievable. Funding model Tubestart offers three different funding models, […]

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Online video editing with WeVideo! As any video creator knows, editing can turn an “okay” video into a great video. But without the right tools, editing can be difficult and expensive. Today we’re thrilled to announce a fix for that: WeVideo, our newest partner!   Edit in the cloud, free! WeVideo offers free video editing services in the cloud—including storage! Now you can upload your raw video footage and get started editing it to perfection right away. Choose from more than 20 distinctive themes Slice and arrange your video clips Add transitions, typography, and visual effects Choose the perfect music to go with your video Share […]

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Enter Our VidCon T-shirt Challenge! Here at Fullscreen we’re gearing up for our favorite event of the year: VidCon! If you haven’t heard yet, VidCon is the annual conference here in Southern California that unites online video creators, viewers, and industry reps from all over the world. Last year’s VidCon attracted more than 12,000 attendees, including heavy hitters Max Schneider, Lohanthony, Tyler Ward, and more. This year, in honor of the festivities we wanted to do something special to celebrate the creative spirit of our talented creators and get us all even more excited about VidCon. Say hello to the #PowerToTheCreators T-shirt contest! Creators: we want your help to design […]

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Getting over the 1,000-subscriber hurdle [infographic] Here at Fullscreen we have access to a lot of YouTube data. This week, we looked at the data with a question in mind: is there a subscriber “hurdle” a channel can pass that acts as a tipping point toward accumulating more views and subscribers? An observable point where views and subscribers start to snowball? As anyone who’s started a YouTube channel from scratch can attest, gaining views and subscribers is hard work. But what if there were in fact a tipping point? Using a Fullscreen tool called Engine, we analyzed 1 million channels over the course of 30 days […]

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Grow your audience with Fullscreen groups!   Fullscreeners! Today we’re thrilled to launch one of the most exciting updates to the Fullscreen Creator Platform yet—Groups. Groups help you grow your audience alongside creators just like you. Whether you’re a Minecrafter, a rock musician, a beauty blogger, or something totally different, there’s a place in Groups just for you.   Groups are 100% yours Are you a tech vlogger from Brazil? Join the Tech group, the Vloggers group, or even YouTubers no Brasil. Can’t find a group you like? Create your own and invite your friends! It’s all yours to control. When you create a group, as […]

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The Power of the Connected Generation [Infographic] Much is made about generational differences and their implications for marketers. Generation X, the children of the Baby Boomers, spurred economic and population growth throughout the 1970s, 1980s, and 1990s, buoyed by manufacturing and technological expansion. Their children—today’s teens and the tail end of the millennial generation—have morphed into the connected generation, or Gen C for short. Gen C is more about a mindset than a specific age group: they’re the population who are glued to their smartphones—devices so advanced that each smartphone probably could’ve powered the Apollo 11 moon landing on its own. Marketers have no choice but to […]

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The Power of YouTube for Brands [Infographic] Pop quiz: name the top three social networks that companies ask you to visit for more information at the end of TV commercials. Most people will probably list Facebook and Twitter, but how many people mention YouTube in that mix? They should. Aside from being the world’s second-largest search engine (Google is #1), YouTube is one of the most vibrant social networks on Earth, with more than a billion monthly active users. And with viewers watching more than 6 billion hours of YouTube content each month—almost one hour per person on the planet—how can any brand afford not to have […]

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