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Showing all posts from Amelia Rance

The Happiest Season of All? As we recover from tryptophan comas and Black Friday shopping hangovers, many of us begin to gear up for the upcoming slew of holidays. We spend more time with loved ones, decorate our homes and wear our ugliest of sweaters…all in the name of holiday cheer! Or so we thought… Our recent Holiday Shopping TBH survey exposed the truth: the holiday season might not actually be so merry and bright for all, especially younger guys. In fact, 18-34-year-olds feel an increasing amount of loneliness and depression between Thanksgiving and New Years. According to our survey, 46% of males 18-34 have […]

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THE RISE OF THE MODERN GAMER: Today’s Trendsetter Game on readers! This week 180,000 fans of anime, comics, and video games will descend on New York Comic Con to connect with each other and brands IRL. A clear example of how video gaming has not only achieved mainstream status but is also a cultural force in our society permeating music to sports to fashion. Need more proof?  The examples are endless – from Fortnite tutors to eSports scholarships to people making a living off of playing video games. Even ESPN Magazine featured a pro-gamer on its October cover. (Ninja, anyone?) These shifts are all illustrative of the rise […]

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Curious About Millennial Minds? We’ve Got the Inside Scoop… Fullscreen’s Marketing Research Community TBH Collects Authentic Consumer Insights for Brands Here at Fullscreen, we’ve got access to a massive group of digital-first consumers. That’s because we’re fam to thousands of digital influencers, including the insanely popular gamers and colorful personalities at Rooster Teeth. And every one of them boasts tons of engaged followers who respond in seconds with a comment,  ????????❤????????????✌ and share on their latest post.   The thing about engaged, social-first followings is they have lots to say about brands too. While we’ve already heard an earful (which has helped inform brand strategies and creative), we think […]

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