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Showing all posts from Colleen Cottrell

Fullscreen Culture Hot Takes — The Power of Memes: How a Mock Movement Inspired a Real Community WE’RE NOT ALONE  In the last few months, you may have noticed aliens and Area 51 references scattered throughout your social feed more than usual. And you’re not alone. Maybe… We’re not alone. 👽Here at Fullscreen, we noticed extra extraterrestrials too and we decided to trace its origins. That sprinkling of alien references can be traced back to a full-on storm of conversation, which led us to the fascinating story of how the meme of the summer became more than a meme—it has actually inspired an IRL community gathering. The question, “Do aliens exist?” is not new. So why did […]

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PARENTING CAN’T BE AUTOMATED, BUT IT CAN BE CURATED Millennials not only accept but expect tech automation to help them in nearly every aspect of their lives – from Spotify’s ‘made for you’ playlists, to Alexa’s automated grocery list. However, reliance on an algorithm only goes so far. When it comes to how they parent, Millennials aren’t ready to let technology replace the very human nature of the job. They don’t accept the idea that the iPad can function as a replacement babysitter, but they do expect that technology will play a major role in how their kids grow up. They are between embracing tech to help their children […]

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NEW TO THE GAME: WHAT I LEARNED AT MY FIRST RTX AUSTIN Six months ago, I didn’t think about video games. I hadn’t touched a controller since middle school. Needless to say, I was out of the loop. Fast forward to today, and I find myself talking about gamers daily. I’m fascinated by how much things have changed and how gamers have evolved from counterculture nerds to shapers of mainstream culture. My role at Fullscreen means being a bit of a digital anthropologist. I’ve been leveling up my knowledge, diving into research, playing lots of the latest Zelda, and dabbling into Fortnite in order to better understand the modern-day gamer. What better […]

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