Industry Intelligence

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Fullscreen’s Take on the State of Influencer Marketing Last week, the Wall Street Journal published an article discussing what they deem as the current state of influencer marketing. Fullscreen feels this article was both extreme and misleading. Below are a few key points from this controversial article that we disagree with and why.  Measuring Impact/Sales ROI WSJ: Measuring the Impact or Sales ROI of Influencer Marketing is impossible Fullscreen: New measurement models not only exist — but we’re using them ALL THE TIME There are viable solutions across the measurement spectrum that are helping to provide a more transparent marketplace for advertisers, such as tracking social post data […]

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Shopping with Influencers on Instagram It just became a whole lot easier to shop your favorite influencers’ must-haves. Find out more about how Instagram is working with influencers to tag products in their posts – where fans can purchase the product without ever leaving the Instagram app. Click here for the Fullscreen 411.  

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INSTAGRAM IN-APP SHOPPING IS MORE SEAMLESS THAN EVER Instagram launched the ability to buy products without ever leaving the app.  What we know about Instagram’s product update “Checkout”: Shoppable tags will now connect users to a “Checkout on Instagram” page, which prompts consumers to choose size, color, and quantity, and even pay, without leaving Instagram Users can enter their personal and payment information, with the option to save it to make future shopping more convenient Checkout can be used with shoppable product stickers in Stories or with product tags in Feed and Explore Shoppable product tags are not currently available via Instagram Ads This feature is currently available […]

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FULLSCREEN 411: FACEBOOK WATCH Why Facebook Watch is on Our Radar It’s been six months since the launch of Facebook Watch, a video ecosystem within Facebook built for episodic shows, both live and on demand. With season 2 pickups of original shows already underway, pre-roll ads likely coming in Q2 of this year, and lots of love from Facebook’s ever-changing algorithm, it’s no surprise that brands, publishers, and creators alike are eager to learn more. At Fullscreen, we are working with partners to provide distribution and programming strategy for Facebook Watch. We’re helping partners grow their video audiences on Facebook by leveraging platform expertise […]

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