Industry Intelligence

We're experts in Gen Z and Millennial audiences, investing ahead of the curve in original research, proprietary data and tools. We provide custom strategy, research, and trend forecasting, with exclusive access to our TBH Community of social-first millennials. Here you'll find our latest in thought leadership and industry insights.

Showing all posts from Tim Thompson

5 tips for cracking the Instagram algorithm Instagram is growing at an incredible rate with 700 million monthly users, and over 250 million people using stories every day! These numbers provide a compelling reason to be as active as possible on the platform. And just like some of the other huge platforms that we focus on, like YouTube or Facebook, Instagram utilizes algorithms that sort and prioritize content – and where there’s an algorithm, there is a way to use it to your advantage. As we’ve dug deeper into Instagram, we are finding that there are several similarities to how it functions versus how YouTube functions. Although Instagram doesn’t […]

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YouTube only monetizing channels with over 10k views You’ve probably heard by now, but YouTube announced last week that it is tightening up its requirements to be a part of their Partner Program. Over five years ago, YouTube opened the floodgates for more creators to participate in the program and start monetizing. This was huge, and created opportunities for all creators. Unfortunately, it also opened up opportunities for people to start abusing the system for their own financial gains. YouTube has spent those last five years fine-tuning this process, putting in place systems and processes to combat this abuse and assure that people’s content (and the money made […]

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Real Talk with Joanna & Haley Introducing Real Talk, a new series where we sit down with you the creator, get to know you, your creative process, how you got started, and also ask you to get real. We’re kicking off the series with a couple of our favorite creators: Joanna Spicer & Haley Blais. They both run amazing channels covering everything from beauty tutorials, sketch comedy, vlogs, music, and so much more. One of the most interesting things about them is their cross-continent collaboration. Haley lives in Canada, and Joanna here in LA, and yet they run a podcast together, and found a way to […]

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Office Hours Recap – 3.15.17 In this week’s Office Hours, we went over – well, quite a bit, so I highly suggest you watch the video to get a grasp on all the information we discussed. But if you don’t have time, then here’s a breakdown. The mysterious case of the sub box Let’s be honest here – no one knows what’s going on with YouTube’s subscription box! So, when you’re creating content for YouTube, you need to think about the overall flow of your story. How are you grabbing the viewer’s attention in the beginning of your video and keeping them engaged throughout? Take […]

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Office Hours Recap – 3.1.17 In this week’s Office Hours live stream, we were joined by Fullscreen Talent Manager, Thomas – who’s been with Fullscreen for over 4 years! Thomas is one of our in-house experts when it comes to production tips. And there was no shortage of amazing advice coming from him in this stream. Watch the whole stream above, and read the brief recap below! Lighting tips We ran through four of the main lighting setups that are both effective and affordable. Whether you’re using the most abundant light source (the sun), or investing in some soft boxes like a real life studio production, […]

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Hello Super Chat, goodbye Fan Funding YouTube announced today that it is officially discontinuing Fan Funding, and introducing a brand new tool called Super Chat. We’ve been feeling the effects of a deprioritized Fan Funding tool for quite some time, and it’s nice to get the official word that it is no longer going to be available to creators. So what is Super Chat? Let’s jump in and give you the basics! Creator, fan connection Essentially Super Chat will let any fan watching your live stream on YouTube (including YouTube Gaming) pay to pin a comment to the top of your chat. The comment will be […]

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What is Vlogmas, and why should you do it The holiday season is officially here! It’s hard to believe 2016 is about to wrap up, and what a year it’s been! We hope it’s felt like a successful and productive year for you. Even though the end of the year is upon us, there’s still a lot to take advantage of this month. With CPMs higher than ever, Vlogmas is crazy popular during December, and we’re here to talk about all of it. Let’s jump in! Holiday CPMs are high. Take advantage! The end of the year brings some good news, and some bad news. The good news is […]

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Community Spotlight: August 2016 Here we are again, with another great list of Fullscreen creators for you to check out! This month’s list covers gaming, production, art, dance, and even tarantulas! We’re always looking to discover new and interesting channels in our network so we can share them with the world, but also so we can showcase the strategies and best practices they implement that help them grow meaningful and engaged fans on all their platforms. Let’s jump in! Viva La Dirt League Viva La Dirt League is a perfect mixture of comedy, gaming, sketches, and music videos – all wrapped in that wonderful dry […]

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Gaming Update: Pokémon GO has taken over our lives! It’s been another busy month in gaming, and we decided to take a few minutes to stop catching Pokémon and give you a quick rundown of what’s new. Pokémon GO taking over the world, new platform updates, what games you should playing, and so much more! Gotta Catch ’em All If you’ve been outside at all over the past week, you’ve probably seen at least one person embarking on their real life journey to catch ‘em all thanks to Niantic & Nintendo’s hit new app, Pokémon GO. The phenomenon has taken over mobile devices worldwide and is driving social interaction […]

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Community Spotlight: July 2016 There are so many incredible content creators out there, and we’re fortunate enough to many of them in our network, so we wanted to carve out this special place where we can highlight some of our favorite new finds that you may not have stumbled across. Each month we’ll be introducing you to five channels from our network, highlighting some tactics they are using to grow, and encouraging you all to check them out, subscribe, and even reach out for collabs! Welcome to our first ever Community Spotlight – let’s dive in! Dustin Buck Dustin Buck is our latest video […]

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