Our thought leadership is
famous industry wide

Deep audience intelligence informs everything we do. Our work is fueled by original generational research, our proprietary panel of more than 3000 18-37-yr-olds and creator network data.

Sorry, but nothing matched your search terms. Please try again with some different keywords.

Forget #Adulting, Halloween is a Chance for Millennials to be Kids Millennials are delaying parenthood, but that doesn’t mean they can’t enjoy Halloween. In fact, on this $9 billion holiday, they’re planning to spend more than any other demo! For them, the holiday is a chance to be a kid again. From throwing the scariest party of the year to donning costumes to watching classic scary movies, Millennials are embracing their inner child and participating in the fun.  Potent Parties When it comes to Halloween parties, there’s an upward trend of celebrations being thrown by Millennials. And they aren’t just throwing casual get-togethers. They’re crafting, making their own decorations, and preparing […]

More

Fullscreen’s Take on the State of Influencer Marketing Last week, the Wall Street Journal published an article discussing what they deem as the current state of influencer marketing. Fullscreen feels this article was both extreme and misleading. Below are a few key points from this controversial article that we disagree with and why.  Measuring Impact/Sales ROI WSJ: Measuring the Impact or Sales ROI of Influencer Marketing is impossible Fullscreen: New measurement models not only exist — but we’re using them ALL THE TIME There are viable solutions across the measurement spectrum that are helping to provide a more transparent marketplace for advertisers, such as tracking social post data […]

More

IP Protection: 5 Steps to Help Protect Your Business For every individual or organization that invests their time, money, and skills creating something new – there are others who are ready to exploit their investments for their own gain. And while many creators take some basic steps to protect their valuable assets, lack of education around effective Intellectual Property (IP) Protection creates unnecessary risk. If you are someone that is a digital creator or work for a company whose product or service is primarily digital, there are actionable steps you can take to ensure that you’re the only one monetizing on your work. While IP Protection may sound intimidating […]

More

Fullscreen Culture Hot Takes — The Power of Memes: How a Mock Movement Inspired a Real Community WE’RE NOT ALONE  In the last few months, you may have noticed aliens and Area 51 references scattered throughout your social feed more than usual. And you’re not alone. Maybe… We’re not alone. 👽Here at Fullscreen, we noticed extra extraterrestrials too and we decided to trace its origins. That sprinkling of alien references can be traced back to a full-on storm of conversation, which led us to the fascinating story of how the meme of the summer became more than a meme—it has actually inspired an IRL community gathering. The question, “Do aliens exist?” is not new. So why did […]

More

Fullscreen Culture Hot Takes — Young Generations Then & Now: From Polaroids to Memes 1969 –  Everyone can picture the cover of Abbey Road, the last album released by The Beatles. We can all quote Neil Armstrong saying, “that’s one small step for man, one giant leap for mankind,” when he set foot on the moon. Tales of the draft and the Vietnam war—and protests against it—have been told in family rooms and classrooms alike. Each of these momentous occasions in history took place five decades ago, in 1969. Another historical event that year brought a crowd of more than 400,000 to upstate New York from August 15-18 for a weekend filled with 34 […]

More

Cusper Cohorts — Exploring The Fringe of Gen Z and Millennials As leaders in social entertainment and digital content, we wanted to better understand the youthful consumers our talent and brand partners were engaging. Following an in-depth 2017 study on Gen Z and Millennial audiences, this year we launched a new Generational Study to revisit these same generational cohorts — and see how they’ve evolved. This time we explored subsegments and unique groups we expected to emerge; with these subgroups having distinct attributes and behaviors that warranted a deeper dive. Although brands are savvy in understanding the fundamental qualities of these generations, our work focuses on the smaller nuances that allow […]

More

PARENTING CAN’T BE AUTOMATED, BUT IT CAN BE CURATED Millennials not only accept but expect tech automation to help them in nearly every aspect of their lives – from Spotify’s ‘made for you’ playlists, to Alexa’s automated grocery list. However, reliance on an algorithm only goes so far. When it comes to how they parent, Millennials aren’t ready to let technology replace the very human nature of the job. They don’t accept the idea that the iPad can function as a replacement babysitter, but they do expect that technology will play a major role in how their kids grow up. They are between embracing tech to help their children […]

More

Shopping with Influencers on Instagram It just became a whole lot easier to shop your favorite influencers’ must-haves. Find out more about how Instagram is working with influencers to tag products in their posts – where fans can purchase the product without ever leaving the Instagram app. Click here for the Fullscreen 411.  

More

Does This Content Bring You Joy? The new consumer journey is a cluttered mess – full of competing brands, messages, and emotions. Gen-Z and Millenials are purchasing from brands that have never had a physical presence (e.g., Warby Parker, Casper, Allbirds) and directly through social platforms. These brands and platforms have created cleaner customer experiences along the purchase funnel to combat a messy media environment. This growing trend of “quick and easy” commerce might feel like there are shortcuts through the purchase funnel, but it actually puts more pressure on the types of content that brands are creating. Content needs to have a meaningful impact at […]

More

Online to Offline: The ROI of Social Marketing Measuring the real ROI of social marketing has been a priority since my first full day leading Fullscreen Measurement and Insights. It took less than two weeks for one of our fearless Sales leaders to cut past the office pleasantries and tell me we needed a sales lift solution, yesterday. The urgency was real, as he had eager CPG clients that needed to prove the effectiveness of their campaigns to secure funding for follow-ons. Of course! That seems logical, and there must be a solution to provide to our brand partners. Then came a series of frustrating discoveries. We can’t […]

More

INSTAGRAM IN-APP SHOPPING IS MORE SEAMLESS THAN EVER Instagram launched the ability to buy products without ever leaving the app.  What we know about Instagram’s product update “Checkout”: Shoppable tags will now connect users to a “Checkout on Instagram” page, which prompts consumers to choose size, color, and quantity, and even pay, without leaving Instagram Users can enter their personal and payment information, with the option to save it to make future shopping more convenient Checkout can be used with shoppable product stickers in Stories or with product tags in Feed and Explore Shoppable product tags are not currently available via Instagram Ads This feature is currently available […]

More

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29
Load More