CULTURAL SHIFTS ARE ALWAYS IN THE FORECAST When thinking about culture today, we, at Fullscreen, obsess over uncovering what’s happening in the liminal space. This is where ideas percolate, beliefs shape, and behaviors form. Transitional in nature, the liminal space is where subcultures pulsate before taking off into our collective consciousness. This year, we launched the Fullscreen Cultural Forecasting Division. This team explores trends living at the intersection of culture, entertainment, and brand intelligence to give brands an understanding of what’s new and next. Our proprietary tools help us uncover what’s happening right before it’s mainstreamed. To bring our cultural forecasting capability to life, we launched the […]
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