Online to Offline: The ROI of Social Marketing Measuring the real ROI of social marketing has been a priority since my first full day leading Fullscreen Measurement and Insights. It took less than two weeks for one of our fearless Sales leaders to cut past the office pleasantries and tell me we needed a sales lift solution, yesterday. The urgency was real, as he had eager CPG clients that needed to prove the effectiveness of their campaigns to secure funding for follow-ons. Of course! That seems logical, and there must be a solution to provide to our brand partners. Then came a series of frustrating discoveries. We can’t […]
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