Industry Intelligence

We're experts in Gen Z and Millennial audiences, investing ahead of the curve in original research, proprietary data and tools. We provide custom strategy, research, and trend forecasting, with exclusive access to our TBH Community of social-first millennials. Here you'll find our latest in thought leadership and industry insights.

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THE RISE OF THE MODERN GAMER: Today’s Trendsetter Game on readers! This week 180,000 fans of anime, comics, and video games will descend on New York Comic Con to connect with each other and brands IRL. A clear example of how video gaming has not only achieved mainstream status but is also a cultural force in our society permeating music to sports to fashion. Need more proof?  The examples are endless – from Fortnite tutors to eSports scholarships to people making a living off of playing video games. Even ESPN Magazine featured a pro-gamer on its October cover. (Ninja, anyone?) These shifts are all illustrative of the rise […]

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Fighting Follower Fraud: How to Safeguard a Brand’s Value With A Data-First Approach to Creator Audience Integrity The rise of influencer fraud — when creators pay for fake social media followers or bots that increase their engagement numbers — has created suspicion around influencer marketing for brands. The topic gained massive buzz in January 2018 when the New York Times published an article about it1. The article shocked marketers as it uncovered creator evaluation gaps in the influencer marketing industry. Also, the article exposed the sheer magnitude of follower fraud with celebrities, athletes, politicians, and other popular social media influencers across many popular social media platforms.    Follower fraud has garnered quite a bit of coverage recently […]

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NEW TO THE GAME: WHAT I LEARNED AT MY FIRST RTX AUSTIN Six months ago, I didn’t think about video games. I hadn’t touched a controller since middle school. Needless to say, I was out of the loop. Fast forward to today, and I find myself talking about gamers daily. I’m fascinated by how much things have changed and how gamers have evolved from counterculture nerds to shapers of mainstream culture. My role at Fullscreen means being a bit of a digital anthropologist. I’ve been leveling up my knowledge, diving into research, playing lots of the latest Zelda, and dabbling into Fortnite in order to better understand the modern-day gamer. What better […]

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WHY IDENTITY BRAND CONVENTIONS ARE A MUST ATTEND FOR BRANDS AKA: WHY RTX IS MY FAVORITE CON Fullscreen’s sister brand, Rooster Teeth, is just a few days away from hosting their annual mega-event RTX Austin — and the energy is electric. How could it not be when everyone is building sets, triple checking schedules, loading in activations, and prepping episodes and trailer premieres for the throngs of attendees who will soon descend on downtown Austin? If you don’t know about RTX – it’s ok, let me explain both what it is and why it’s an essential event for everyone including Rooster Teeth fans, marketers, and anyone who wants to see […]

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THE CREATOR’S JOURNEY: MASTERING THE ART OF AUTHENTIC DIGITAL CREATIVITY Every day, we see traditional celebs (ahem, Will Smith, Chrissy Teigen, we mean you) trying to master the art of being a digital creator. Yes, that’s right, we said art. And fans of digital creators agree. In our recent study, Influence by the Numbers, we asked followers of social media influencers why they think digital creators are creating content. Fifty-one percent believe that digital creators are doing it for self-expression and creativity, compared to only 39% who felt the same for traditional celebrities. We view digital creators as artists who use social platforms as their canvases. As in all types […]

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FULLSCREEN 411: IGTV Why We’re Tuning in to IGTV Recently, Instagram launched a long-form video app called IGTV. Unlike OG Instagram, content length is no longer an issue — some creators are even able to make 60-minute videos. Don’t want to download another app? Don’t worry — IGTV content is also available on the native Instagram app. Here’s the lowdown… HOW IT WORKS: Like Facebook, Instagram autoplays content from people you follow or content curated from an algorithm based on viewing habits and interests. Users can swipe down through videos or swipe up to the browse tab, where they can find videos from […]

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Get That Sponsorship Money – But Please Disclose! With ad revenue sometimes fluctuating more than the cryptocurrency market, many content creators are turning to sponsorships to bring in a bit of extra cash – and that’s great – but it can be a risky endeavour if you’re unfamiliar with the policies. If you’re thinking about teaming up with brands to promote their products/services, here are a few tips to ensure you don’t find yourself in hot water. Disclosures, disclosures, disclosures! Many moons ago, policies were pretty relaxed when it came to disclosing your relationships with advertisers, but platforms like YouTube have since implemented new guidelines that crack down […]

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FULLSCREEN 411: FACEBOOK WATCH Why Facebook Watch is on Our Radar It’s been six months since the launch of Facebook Watch, a video ecosystem within Facebook built for episodic shows, both live and on demand. With season 2 pickups of original shows already underway, pre-roll ads likely coming in Q2 of this year, and lots of love from Facebook’s ever-changing algorithm, it’s no surprise that brands, publishers, and creators alike are eager to learn more. At Fullscreen, we are working with partners to provide distribution and programming strategy for Facebook Watch. We’re helping partners grow their video audiences on Facebook by leveraging platform expertise […]

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Fullscreen Welcomes Reelio to the Fam We’re excited to announce that Fullscreen has acquired Reelio, an influencer marketing platform that uses data-driven technology to help brands, agencies, and publishers effectively reach Millennial and Gen Z audiences through their favorite creators on today’s leading digital platforms. Integrating the Reelio platform into Fullscreen’s offerings will strengthen our existing influencer marketing capabilities and best-in-class services as we continue developing a complete solution for the future of brand marketing, which we believe is social-first and content-driven. Reelio’s technology offers data-driven insights to intelligently match brands and influencers, complementing what Fullscreen has already built and enhancing our ability to continually demonstrate […]

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MARY MURCKO JOINS FULLSCREEN We’re giving a big Fullscreen welcome to our new SVP of Partnerships and Revenue, Mary Murcko. With over 20 years of experience in the industry, Mary is an “OG” of digital marketing and advertising. She brings extensive experience leading revenue growth, strategic planning, marketing, and product management for global media companies to this position. #GOALS In her role, Mary will be tasked with driving revenue and partnerships across Fullscreen’s full range of brand service offerings and IP including top digital talent, Live, Rooster Teeth and O&O properties and will report to Pete Stein, GM of Fullscreen. #BOSSLADY Mary Murcko was […]

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Influence by the Numbers: The Lowdown on Who’s Really Influential Online Details matter – especially when it comes to influencer marketing. The ever-evolving space is hyper-nuanced and can’t be oversimplified into a few vanity metrics like the number of subscribers or views. However, as an industry, we constantly wrestle with how to quantify the perplexingly intangible notion of influence into something tangible. In a world where everyone can be an influencer, how do we know who really has the power to change our minds, shift our hearts, and drive us to action? To uncover the answers, we partnered with leading social intelligence and analytics platform Shareablee in fall 2017, to figure […]

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