Industry Intelligence

We're experts in Gen Z and Millennial audiences, investing ahead of the curve in original research, proprietary data and tools. We provide custom strategy, research, and trend forecasting, with exclusive access to our TBH Community of social-first millennials. Here you'll find our latest in thought leadership and industry insights.

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FULLSCREEN 411: IGTV Why We’re Tuning in to IGTV Recently, Instagram launched a long-form video app called IGTV. Unlike OG Instagram, content length is no longer an issue — some creators are even able to make 60-minute videos. Don’t want to download another app? Don’t worry — IGTV content is also available on the native Instagram app. Here’s the lowdown… HOW IT WORKS: Like Facebook, Instagram autoplays content from people you follow or content curated from an algorithm based on viewing habits and interests. Users can swipe down through videos or swipe up to the browse tab, where they can find videos from […]

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Get That Sponsorship Money – But Please Disclose! With ad revenue sometimes fluctuating more than the cryptocurrency market, many content creators are turning to sponsorships to bring in a bit of extra cash – and that’s great – but it can be a risky endeavour if you’re unfamiliar with the policies. If you’re thinking about teaming up with brands to promote their products/services, here are a few tips to ensure you don’t find yourself in hot water. Disclosures, disclosures, disclosures! Many moons ago, policies were pretty relaxed when it came to disclosing your relationships with advertisers, but platforms like YouTube have since implemented new guidelines that crack down […]

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FULLSCREEN 411: FACEBOOK WATCH Why Facebook Watch is on Our Radar It’s been six months since the launch of Facebook Watch, a video ecosystem within Facebook built for episodic shows, both live and on demand. With season 2 pickups of original shows already underway, pre-roll ads likely coming in Q2 of this year, and lots of love from Facebook’s ever-changing algorithm, it’s no surprise that brands, publishers, and creators alike are eager to learn more. At Fullscreen, we are working with partners to provide distribution and programming strategy for Facebook Watch. We’re helping partners grow their video audiences on Facebook by leveraging platform expertise […]

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Fullscreen Welcomes Reelio to the Fam We’re excited to announce that Fullscreen has acquired Reelio, an influencer marketing platform that uses data-driven technology to help brands, agencies, and publishers effectively reach Millennial and Gen Z audiences through their favorite creators on today’s leading digital platforms. Integrating the Reelio platform into Fullscreen’s offerings will strengthen our existing influencer marketing capabilities and best-in-class services as we continue developing a complete solution for the future of brand marketing, which we believe is social-first and content-driven. Reelio’s technology offers data-driven insights to intelligently match brands and influencers, complementing what Fullscreen has already built and enhancing our ability to continually demonstrate […]

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MARY MURCKO JOINS FULLSCREEN We’re giving a big Fullscreen welcome to our new SVP of Partnerships and Revenue, Mary Murcko. With over 20 years of experience in the industry, Mary is an “OG” of digital marketing and advertising. She brings extensive experience leading revenue growth, strategic planning, marketing, and product management for global media companies to this position. #GOALS In her role, Mary will be tasked with driving revenue and partnerships across Fullscreen’s full range of brand service offerings and IP including top digital talent, Live, Rooster Teeth and O&O properties and will report to Pete Stein, GM of Fullscreen. #BOSSLADY Mary Murcko was […]

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Influence by the Numbers: The Lowdown on Who’s Really Influential Online Details matter – especially when it comes to influencer marketing. The ever-evolving space is hyper-nuanced and can’t be oversimplified into a few vanity metrics like the number of subscribers or views. However, as an industry, we constantly wrestle with how to quantify the perplexingly intangible notion of influence into something tangible. In a world where everyone can be an influencer, how do we know who really has the power to change our minds, shift our hearts, and drive us to action? To uncover the answers, we partnered with leading social intelligence and analytics platform Shareablee in fall 2017, to figure […]

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Intensity as the Third Dimension: Looking Beyond Reach and Frequency to Measure the True Impact of Branded Content Reach and frequency – these are the industry’s comfort metrics. Unfortunately, when things get too comfortable, we get stuck. As an industry, we’ve been stuck in an old-school way of measuring a new frontier of entertainment that is moving outside of our living rooms and into our hands. Year over year, we see mass media dwindle as people have not only more choice about what they want to watch, but also where, when, and how they watch it. Gone are the days of constantly hammering brand messaging without consumers skipping, avoiding and tuning it all out. However, branded content provides […]

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Why do you love creating videos? Roses are red, Violets are blue. YouTube is crazy, How are you? – No really! How are you? YouTube recently made yet another change to their Partner Program, which set the video world ablaze and sent the small-creator community into mass chaos! That, combined with a certain vlogger doing stupid things (what else is new), multiple Adpocalypses, and the massive amount of constant uploads to the platform, can be daunting to anyone just starting out or trying to take their channel to the next level. I myself am a small creator, so I completely understand where the frustration and animosity […]

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FULLSCREEN IS ON FIRE WITH 8 CATEGORY NOMS IN THE 10TH ANNUAL SHORTYS Votes are in! Our work with some of our most amazing clients has been selected as finalists in not one, not two, but EIGHT Shorty Awards categories. (WE’RE NOT FREAKING OUT, YOU ARE.)  These programs are fantastic examples of what we mean when we talk about high-intensity, social-first marketing, and we are #blessed ???? to be part of The Shorty Awards’ tenth year, as they were the first awards show to honor social media. By constantly evolving along with the changing social media landscape itself (which we happen to know a thing or two about), The Shortys remains the most […]

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Inside Jokes: The New Love Language for Brands Why is it so easy to fall back into a routine when you’re with your best friend? Whether it’s been a day, or even years since you last saw them, what is it about the friendship that makes it just click? At the core, it’s the shared experiences, unique to you and your friend, that have had a profound impact on your lives and make your relationship feel familiar and easy. This impact surfaces in the form of inside jokes threaded throughout the conversation via small anecdotes, tidbits, and memories only you and your friend understand. They bring you closer […]

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Break free from platforms – own your own data The ever changing social media landscape and the importance of owning your own data and relationships. Online interactions between creators, artists, and brands have been dominated over the years by a multitude of third parties (social networks). Now don’t get me wrong, social media is a fantastic way of distributing content and growing a following, and at times, making a good chunk of change. However, relying purely on social media to build a direct and meaningful relationship with your audience for the long-term is becoming increasingly harder…and more expensive. As social media changes, NOW is the time to own the direct relationships […]

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