Industry Intelligence

We're experts in Gen Z and Millennial audiences, investing ahead of the curve in original research, proprietary data and tools. We provide custom strategy, research, and trend forecasting, with exclusive access to our TBH Community of social-first millennials. Here you'll find our latest in thought leadership and industry insights.

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WHY IDENTITY BRAND CONVENTIONS ARE A MUST ATTEND FOR BRANDS AKA: WHY RTX IS MY FAVORITE CON Fullscreen’s sister brand, Rooster Teeth, is just a few days away from hosting their annual mega-event RTX Austin — and the energy is electric. How could it not be when everyone is building sets, triple checking schedules, loading in activations, and prepping episodes and trailer premieres for the throngs of attendees who will soon descend on downtown Austin? If you don’t know about RTX – it’s ok, let me explain both what it is and why it’s an essential event for everyone including Rooster Teeth fans, marketers, and anyone who wants to see […]

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THE CREATOR’S JOURNEY: MASTERING THE ART OF AUTHENTIC DIGITAL CREATIVITY Every day, we see traditional celebs (ahem, Will Smith, Chrissy Teigen, we mean you) trying to master the art of being a digital creator. Yes, that’s right, we said art. And fans of digital creators agree. In our recent study, Influence by the Numbers, we asked followers of social media influencers why they think digital creators are creating content. Fifty-one percent believe that digital creators are doing it for self-expression and creativity, compared to only 39% who felt the same for traditional celebrities. We view digital creators as artists who use social platforms as their canvases. As in all types […]

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FULLSCREEN 411: IGTV Why We’re Tuning in to IGTV Recently, Instagram launched a long-form video app called IGTV. Unlike OG Instagram, content length is no longer an issue — some creators are even able to make 60-minute videos. Don’t want to download another app? Don’t worry — IGTV content is also available on the native Instagram app. Here’s the lowdown… HOW IT WORKS: Like Facebook, Instagram autoplays content from people you follow or content curated from an algorithm based on viewing habits and interests. Users can swipe down through videos or swipe up to the browse tab, where they can find videos from […]

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Get That Sponsorship Money – But Please Disclose! With ad revenue sometimes fluctuating more than the cryptocurrency market, many content creators are turning to sponsorships to bring in a bit of extra cash – and that’s great – but it can be a risky endeavour if you’re unfamiliar with the policies. If you’re thinking about teaming up with brands to promote their products/services, here are a few tips to ensure you don’t find yourself in hot water. Disclosures, disclosures, disclosures! Many moons ago, policies were pretty relaxed when it came to disclosing your relationships with advertisers, but platforms like YouTube have since implemented new guidelines that crack down […]

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FULLSCREEN 411: FACEBOOK WATCH Why Facebook Watch is on Our Radar It’s been six months since the launch of Facebook Watch, a video ecosystem within Facebook built for episodic shows, both live and on demand. With season 2 pickups of original shows already underway, pre-roll ads likely coming in Q2 of this year, and lots of love from Facebook’s ever-changing algorithm, it’s no surprise that brands, publishers, and creators alike are eager to learn more. At Fullscreen, we are working with partners to provide distribution and programming strategy for Facebook Watch. We’re helping partners grow their video audiences on Facebook by leveraging platform expertise […]

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Fullscreen Welcomes Reelio to the Fam We’re excited to announce that Fullscreen has acquired Reelio, an influencer marketing platform that uses data-driven technology to help brands, agencies, and publishers effectively reach Millennial and Gen Z audiences through their favorite creators on today’s leading digital platforms. Integrating the Reelio platform into Fullscreen’s offerings will strengthen our existing influencer marketing capabilities and best-in-class services as we continue developing a complete solution for the future of brand marketing, which we believe is social-first and content-driven. Reelio’s technology offers data-driven insights to intelligently match brands and influencers, complementing what Fullscreen has already built and enhancing our ability to continually demonstrate […]

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MARY MURCKO JOINS FULLSCREEN We’re giving a big Fullscreen welcome to our new SVP of Partnerships and Revenue, Mary Murcko. With over 20 years of experience in the industry, Mary is an “OG” of digital marketing and advertising. She brings extensive experience leading revenue growth, strategic planning, marketing, and product management for global media companies to this position. #GOALS In her role, Mary will be tasked with driving revenue and partnerships across Fullscreen’s full range of brand service offerings and IP including top digital talent, Live, Rooster Teeth and O&O properties and will report to Pete Stein, GM of Fullscreen. #BOSSLADY Mary Murcko was […]

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Influence by the Numbers: The Lowdown on Who’s Really Influential Online Details matter – especially when it comes to influencer marketing. The ever-evolving space is hyper-nuanced and can’t be oversimplified into a few vanity metrics like the number of subscribers or views. However, as an industry, we constantly wrestle with how to quantify the perplexingly intangible notion of influence into something tangible. In a world where everyone can be an influencer, how do we know who really has the power to change our minds, shift our hearts, and drive us to action? To uncover the answers, we partnered with leading social intelligence and analytics platform Shareablee in fall 2017, to figure […]

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Intensity as the Third Dimension: Looking Beyond Reach and Frequency to Measure the True Impact of Branded Content Reach and frequency – these are the industry’s comfort metrics. Unfortunately, when things get too comfortable, we get stuck. As an industry, we’ve been stuck in an old-school way of measuring a new frontier of entertainment that is moving outside of our living rooms and into our hands. Year over year, we see mass media dwindle as people have not only more choice about what they want to watch, but also where, when, and how they watch it. Gone are the days of constantly hammering brand messaging without consumers skipping, avoiding and tuning it all out. However, branded content provides […]

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Why do you love creating videos? Roses are red, Violets are blue. YouTube is crazy, How are you? – No really! How are you? YouTube recently made yet another change to their Partner Program, which set the video world ablaze and sent the small-creator community into mass chaos! That, combined with a certain vlogger doing stupid things (what else is new), multiple Adpocalypses, and the massive amount of constant uploads to the platform, can be daunting to anyone just starting out or trying to take their channel to the next level. I myself am a small creator, so I completely understand where the frustration and animosity […]

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FULLSCREEN IS ON FIRE WITH 8 CATEGORY NOMS IN THE 10TH ANNUAL SHORTYS Votes are in! Our work with some of our most amazing clients has been selected as finalists in not one, not two, but EIGHT Shorty Awards categories. (WE’RE NOT FREAKING OUT, YOU ARE.)  These programs are fantastic examples of what we mean when we talk about high-intensity, social-first marketing, and we are #blessed ???? to be part of The Shorty Awards’ tenth year, as they were the first awards show to honor social media. By constantly evolving along with the changing social media landscape itself (which we happen to know a thing or two about), The Shortys remains the most […]

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