Giveaways: Are they a good idea? I’ll give something away – people will love me and I’ll gain so many new fans! No. And no. More often than not, giveaways are a terrible idea, and we have first-hand experience on why you probably shouldn’t waste your time and money. Over the years, I’ve personally run numerous giveaways, and helped plan giveaways for companies I’ve worked at, including the one we ran for the Fullscreen Arcade reboot. On the surface, these giveaways may appear successful, but taking a deeper look, especially months later, a very different story is told. Most giveaways these days focus on engagement; gaining […]
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