Industry Intelligence

We're experts in Gen Z and Millennial audiences, investing ahead of the curve in original research, proprietary data and tools. We provide custom strategy, research, and trend forecasting, with exclusive access to our TBH Community of social-first millennials. Here you'll find our latest in thought leadership and industry insights.

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THX 4 THE FOLLOW: OUR TEAM’S FAVE HANDLES PART 1 We are all social, all the time. And that means our leaders are too. For the next six weeks, we will profile a few influential leaders each week to learn who they are following, liking, and RTing –– on and off the clock. Two of our Vice Presidents of Accounts, Darnell Brisco and Caitlin Robertson share their favorite platforms and handles for getting up to speed industry news, know-how, and snark. Darnell Brisco, @Dbrisco “I spend the most time on Instagram and Twitter. They complement each other well in my consumption habits. Curated visuals/micro-videos vs a steady stream of constant news.” […]

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Don’t rely on YouTube to pay your bills It’s certainly been an interesting few weeks on YouTube, especially on the revenue front. We’ve heard from several creators – both in and out of the Fullscreen Creator Network, that CPMs have dropped heavily and revenue is following suit. Since it doesn’t affect everyone equally, and there are a whole slew of reasons that CPMs are dropping, we’re going to save that for another day. Today, we’re going to tackle on a harder hitting topic. Don’t expect to make money on YouTube. This statement gains more weight each and every year, and likely won’t slow up anytime soon. The fact of […]

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Real Talk with Joanna & Haley Introducing Real Talk, a new series where we sit down with you the creator, get to know you, your creative process, how you got started, and also ask you to get real. We’re kicking off the series with a couple of our favorite creators: Joanna Spicer & Haley Blais. They both run amazing channels covering everything from beauty tutorials, sketch comedy, vlogs, music, and so much more. One of the most interesting things about them is their cross-continent collaboration. Haley lives in Canada, and Joanna here in LA, and yet they run a podcast together, and found a way to […]

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CYNOPSIS MEDIA’S TOP WOMEN IN DIGITAL: CAITLIN ROBERTSON This morning, in New York City, Cynopsis Media held its third annual breakfast to honor the Top Women in Digital. The honorees are women who have excelled in digital content, marketing, advertising, online, and social media in the past year. We are proud to announce that Caitlin Robertson, Senior Director of Accounts, was among the women honored this morning. For the past three years, Caitlin has been an invaluable asset to our team. She is an effective and ethical manager, leading by example in all that she does. She values teamwork and professional development, and always pushes her employees to […]

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40 #FEELS IN UNDER 40 WORDS: ALEC MCNAYR To honor Alec McNayr being named to AdAge’s 40 Under 40 list, we asked 40 employees to describe Alec in under 40 words: There’s no greater architect of creativity, culture, and care. Alec brings us into the future with every daily conversation – he inspires us to be our best and create the best for our clients. – Ashley Smith, Account Services Director You’ve empowered us to speak up when we wanted to pitch something we really believed in, defended us when our work was questioned by clients who didn’t get it, and kept spirits light through your incredible humor. […]

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Let’s talk about age-restricted videos Over the last 24 hours, several creators, both in and out of the Fullscreen family, have come forward to report that some of their videos are being removed from users viewing content via the “Restricted Mode”. In an attempt to gather clarification, we reached out directly to YouTube, and while they aren’t able to reveal specifics about their algorithm, it seems that this comes down to specific metadata terms and age-restricted content. In a nutshell… Creators are finding out that some of their videos are not visible to particular audiences, specifically: “users who are logged out, are under 18 years […]

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Office Hours Recap – 3.15.17 In this week’s Office Hours, we went over – well, quite a bit, so I highly suggest you watch the video to get a grasp on all the information we discussed. But if you don’t have time, then here’s a breakdown. The mysterious case of the sub box Let’s be honest here – no one knows what’s going on with YouTube’s subscription box! So, when you’re creating content for YouTube, you need to think about the overall flow of your story. How are you grabbing the viewer’s attention in the beginning of your video and keeping them engaged throughout? Take […]

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Goodbye, YouTube annotations The day we all knew was eventually coming has finally arrived. YouTube is officially pulling the plug on annotations. Now before you start freaking out, let’s take a look at what this all means. It was only a matter of time YouTube has been not-so-subtly hinting at this change for quite some time now, and for good reason. With more than 60% of watchtime happening on mobile devices, annotations were becoming more useless by the day. More often than not, when you point to yourself and ask your viewers to “click on my face to subscribe”, clicking does absolutely nothing. […]

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ANNOTATIONS: IT’S NOT YOU, IT’S US (ACTUALLY IT’S YOU) YouTube annotations have been by our side since before we can remember, but on May 2nd we have to say goodbye. We’ve accepted them for who they were – slightly annoying and desktop-only – and have been there for their ups and downs, helping creators and brands control the user experience on YouTube. Annotations touched all of us at some point (unless we only watch YouTube on our phones), whether encouraging us to subscribe, leading us to another video, or compelling us to go into our settings and turn them off. While annotations were beneficial to creators, themselves, many viewers […]

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Brands Fighting New Battles on New Fronts Abraham Maslow said in 1966, “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” Maslow wasn’t predicting the state of agencies 50 years in the future — but his observations about the human tendency to keep using the tools with which we’re most familiar holds true. As traditional advertising agencies and media companies face the changing needs of brands in the social age, many are struggling as they attempt to use the tools of the past. Fullscreen is an outsider –– in both the worlds of […]

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HOW TO USE SOCIAL MEDIA FOR CUSTOMER SERVICE Social media is quick, easy, and accessible. With its real-time nature, brands are increasingly using social media for customer service, and customers are increasingly expecting timely responses. While it makes sense, it is important to remember that customer service and social media are separate entities. Monitoring engagement is a huge part of a successful social media strategy. When it comes to customer service, it just as important to converse with those who engage negatively with your content, as it is to respond to those advocating for your brand. Companies need to tactfully interact with each person in a transparent way […]

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