Industry Intelligence

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Let’s talk about age-restricted videos Over the last 24 hours, several creators, both in and out of the Fullscreen family, have come forward to report that some of their videos are being removed from users viewing content via the “Restricted Mode”. In an attempt to gather clarification, we reached out directly to YouTube, and while they aren’t able to reveal specifics about their algorithm, it seems that this comes down to specific metadata terms and age-restricted content. In a nutshell… Creators are finding out that some of their videos are not visible to particular audiences, specifically: “users who are logged out, are under 18 years […]

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Office Hours Recap – 3.15.17 In this week’s Office Hours, we went over – well, quite a bit, so I highly suggest you watch the video to get a grasp on all the information we discussed. But if you don’t have time, then here’s a breakdown. The mysterious case of the sub box Let’s be honest here – no one knows what’s going on with YouTube’s subscription box! So, when you’re creating content for YouTube, you need to think about the overall flow of your story. How are you grabbing the viewer’s attention in the beginning of your video and keeping them engaged throughout? Take […]

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Goodbye, YouTube annotations The day we all knew was eventually coming has finally arrived. YouTube is officially pulling the plug on annotations. Now before you start freaking out, let’s take a look at what this all means. It was only a matter of time YouTube has been not-so-subtly hinting at this change for quite some time now, and for good reason. With more than 60% of watchtime happening on mobile devices, annotations were becoming more useless by the day. More often than not, when you point to yourself and ask your viewers to “click on my face to subscribe”, clicking does absolutely nothing. […]

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ANNOTATIONS: IT’S NOT YOU, IT’S US (ACTUALLY IT’S YOU) YouTube annotations have been by our side since before we can remember, but on May 2nd we have to say goodbye. We’ve accepted them for who they were – slightly annoying and desktop-only – and have been there for their ups and downs, helping creators and brands control the user experience on YouTube. Annotations touched all of us at some point (unless we only watch YouTube on our phones), whether encouraging us to subscribe, leading us to another video, or compelling us to go into our settings and turn them off. While annotations were beneficial to creators, themselves, many viewers […]

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Brands Fighting New Battles on New Fronts Abraham Maslow said in 1966, “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” Maslow wasn’t predicting the state of agencies 50 years in the future — but his observations about the human tendency to keep using the tools with which we’re most familiar holds true. As traditional advertising agencies and media companies face the changing needs of brands in the social age, many are struggling as they attempt to use the tools of the past. Fullscreen is an outsider –– in both the worlds of […]

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HOW TO USE SOCIAL MEDIA FOR CUSTOMER SERVICE Social media is quick, easy, and accessible. With its real-time nature, brands are increasingly using social media for customer service, and customers are increasingly expecting timely responses. While it makes sense, it is important to remember that customer service and social media are separate entities. Monitoring engagement is a huge part of a successful social media strategy. When it comes to customer service, it just as important to converse with those who engage negatively with your content, as it is to respond to those advocating for your brand. Companies need to tactfully interact with each person in a transparent way […]

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Production Tips: Sound matters In the last Production Tips post, we discussed how an affordable lighting setup could greatly improve the overall quality of your videos – which means the next topic we need to cover is sound. Having good sound quality in your videos is imperative because if people can’t hear you due to low audio or loud ambient noise, you’re going to struggle to keep their attention. Luckily there are some really easy fixes for this. Whether you’re using the mic on your phone, or stepping it up to a produce something serious, here are some tips that may help you out. […]

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THE NEW NEW: WEEK OF 3/13/17 Kelly Finnerty, Executive Director of Marketing and Business Strategy: What were you doing before Fullscreen? Leading business development and client strategy for Trailer Park/Deep Focus.  What is your social platform of choice? Instagram. What is a fun fact about yourself? I played professional soccer in Argentina for River Plate. Roslyn Mers, Account Director – (GA): What were you doing before Fullscreen? I worked at Huge in Atlanta, running the AMC account. What is your social platform of choice? Instagram, Facebook. What is a fun fact about yourself? I grew up on a farm and I know every word to Paul […]

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THE 365: WEEK OF 3/13/17 Happy anniversary! Scroll down to see what these folks have learned since starting. Amy Boyer, Jr. Project Manager: 1 – Speak up! Ask for the resources that will help you do your job better, ask for help when you need it, have confidence in your knowledge and ideas. 2 – You know what your strengths are. Let them inform your path. Use them to your (and your team’s) advantage. 3 – Put your phone down and turn off as many notifications as possible. Chris Mengay, Sales Strategist: 1 – Ask questions and be vocal. There’s no better way to learn. […]

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Office Hours Recap – 3.1.17 In this week’s Office Hours live stream, we were joined by Fullscreen Talent Manager, Thomas – who’s been with Fullscreen for over 4 years! Thomas is one of our in-house experts when it comes to production tips. And there was no shortage of amazing advice coming from him in this stream. Watch the whole stream above, and read the brief recap below! Lighting tips We ran through four of the main lighting setups that are both effective and affordable. Whether you’re using the most abundant light source (the sun), or investing in some soft boxes like a real life studio production, […]

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THE LOOK BACK: WEEK OF 2/27/2017 It’s important to create content that plays to the strengths of each platform. Whether it’s implementing interactive text captions or creating a custom thank you for your Instagram followers after reaching a goal, the approach to each platform should be unique. This week, let’s #LookBack at some platform-specific posts from Universal’s Sing, Bravo’s Top Chef, and Showtime’s Homeland. Animation, Text Layout: Jon Rice | Facebook Client: Universal, Illumination Client Ask: Promote clips from the film to excite fans for the release of Sing on Blu-ray and DVD. Visual Solution: Short film clips overlaid with interactive text captions. Playful text treatments […]

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