DON’T FREAK. SHORT FORM VIDEOS ON FACEBOOK AREN’T GOING ANYWHERE The news feed previously favored short content, because it used the average percent that viewers watch (percent completion) to rank videos. Percent completion will now be weighted depending on how long the video is, which means that longer videos will have an easier time gaining placement in the feed. Within a few weeks, short videos that are high on percent completion but low on other engagement factors won’t be getting the same organic reach they’re used to. Micro-videos, short clips under 10 seconds, have historically been favored by publishers, because they’ve performed well at a relatively low cost to produce. […]
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