Industry Intelligence

We're experts in Gen Z and Millennial audiences, investing ahead of the curve in original research, proprietary data and tools. We provide custom strategy, research, and trend forecasting, with exclusive access to our TBH Community of social-first millennials. Here you'll find our latest in thought leadership and industry insights.

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THE LOOK BACK: WEEK OF 2/20/17 When it comes to creating dynamic branded content, our team is always willing to go above and beyond to create the perfect piece. This week, we’re highlighting a project that blew Top Chef fans away by combining two concepts, while still embodying the energy and aesthetic of the brand. By: David Chang, Joel Lopata, Alice Thomas | Instagram Client: Bravo Top Chef Client Ask: Create compelling social content that the Top Chef audience would love while building buzz around the episodes leading up to the finale. Visual Solution: This season (Season 14) of Top Chef has been very exciting and […]

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Office Hours Recap – 2.15.17 Last week we tried to host the very first #OfficeHours of 2017 and to be honest, it didn’t go well! Our stream kept disconnecting and eventually we chatted for 30 minutes without anyone actually ever seeing it. It was a mess! However, with that crippling defeat still looming over us, we walked into yesterday’s stream with the courage of lions and we went live. We streamed our little hearts out. A lot of wonderful people tuned in to the first successful Fullscreen Office Hours of the year and we had some great topics to go over – so let’s recap: […]

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ICYMI: Fullscreen Creator Network benefits We often hear questions from Fullscreen creators about the benefits we offer, and we’ve found that some of what’s available in the Creator Platform goes unnoticed. So as a refresher, here are just a few of the apps and partnerships that you all have access to. In fact, all of our creators have access to a minimum of $350 in monthly value. This is one of my personal favorites. If you’re like me and are active on various social platforms (you totally should be), managing them all can be a pain sometimes. Epoxy brings everything under one roof – posting, sharing, creating, […]

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THE NEW NEW: WEEK OF 2/13/17 Bryan Li, Social Video Coordinator: What were you doing before Fullscreen? I was an assistant account manager at another agency. What is your social platform of choice? Instagram. What is a fun fact about yourself? I love planets and musicals. Olivia Taylor, Marketing Coordinator: What were you doing before Fullscreen? I was working on the Fullscreen PR team. What is your social platform of choice? My social platform of choice is Instagram, but I really like all forms of attention. What is a fun fact about yourself? One time when I was feeling fancy, I put pesto in the Easy […]

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Office Hours recap – a failed stream On Wednesday, February 8th, we attempted the first Office Hours of 2017. It was set to be a great one, with interesting topics on growth and informative news on YouTube’s latest addition of mobile streaming to the platform. We went live – then it disconnected. We went live again – then it disconnected again. We repeated this pattern two more times before finally launching a successful (or so we thought) stream, in which we discussed each topic in detail and had a blast doing it! Did we think it was odd that no one asked questions? Yes – we sure […]

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Hello Super Chat, goodbye Fan Funding YouTube announced today that it is officially discontinuing Fan Funding, and introducing a brand new tool called Super Chat. We’ve been feeling the effects of a deprioritized Fan Funding tool for quite some time, and it’s nice to get the official word that it is no longer going to be available to creators. So what is Super Chat? Let’s jump in and give you the basics! Creator, fan connection Essentially Super Chat will let any fan watching your live stream on YouTube (including YouTube Gaming) pay to pin a comment to the top of your chat. The comment will be […]

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What is Vlogmas, and why should you do it The holiday season is officially here! It’s hard to believe 2016 is about to wrap up, and what a year it’s been! We hope it’s felt like a successful and productive year for you. Even though the end of the year is upon us, there’s still a lot to take advantage of this month. With CPMs higher than ever, Vlogmas is crazy popular during December, and we’re here to talk about all of it. Let’s jump in! Holiday CPMs are high. Take advantage! The end of the year brings some good news, and some bad news. The good news is […]

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If you don’t use new features, you won’t grow. Period. Last night at the Fullscreen offices, we hosted a chat by Facebook and Instagram, who were gracious enough to show off some of their exciting new features and gave us some insights into what’s been working for successful creators on each platform. Towards the end of the talk, Lauren from Facebook dropped this on us: “If you don’t use Stories on Instagram or Live on Facebook, you’re not going to grow. Period.” That’s quite the bold statement (and I’m not just talking about the type treatment), but how accurate is it? You may not like my answer, but it’s pretty on point. Companies like […]

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Emojis on YouTube?! Emojis. We use them to express emotion 🙃 , we describe our food with them 🍆 , and even use them – sometimes many of them – on our social posts. But what about on YouTube? Well, up until recently, there wasn’t much support for our tiny little friends, but that’s starting to change. Emoji it up! 👆 Now that YouTube is starting to support emojis, it’s time to throw a few in your titles and descriptions – but just like actual words, you must comply with YouTube’s community guidelines; don’t use too many, and only include relevant emojis. You don’t […]

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Demonetization on YouTube – #YouTubeIsOverParty The #YouTubeIsOverParty is in full swing – it’s trending on Twitter, videos are flooding in, and the conversation is hot and heavy – but let’s step away from the noise so we can chat about what all this means. Over the last few days, creators have begun receiving notifications from YouTube that some of their videos are no longer eligible for monetization due to the content being “controversial”. Understandably, you have many questions and concerns, so we’ve been hard at work gathering the facts, and here’s the lowdown. This policy is not new. Though it may seem like a new policy, the ‘advertiser-friendly […]

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Community Spotlight: August 2016 Here we are again, with another great list of Fullscreen creators for you to check out! This month’s list covers gaming, production, art, dance, and even tarantulas! We’re always looking to discover new and interesting channels in our network so we can share them with the world, but also so we can showcase the strategies and best practices they implement that help them grow meaningful and engaged fans on all their platforms. Let’s jump in! Viva La Dirt League Viva La Dirt League is a perfect mixture of comedy, gaming, sketches, and music videos – all wrapped in that wonderful dry […]

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