Industry Intelligence

We're experts in Gen Z and Millennial audiences, investing ahead of the curve in original research, proprietary data and tools. We provide custom strategy, research, and trend forecasting, with exclusive access to our TBH Community of social-first millennials. Here you'll find our latest in thought leadership and industry insights.

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Office Hours Recap – 3.1.17 In this week’s Office Hours live stream, we were joined by Fullscreen Talent Manager, Thomas – who’s been with Fullscreen for over 4 years! Thomas is one of our in-house experts when it comes to production tips. And there was no shortage of amazing advice coming from him in this stream. Watch the whole stream above, and read the brief recap below! Lighting tips We ran through four of the main lighting setups that are both effective and affordable. Whether you’re using the most abundant light source (the sun), or investing in some soft boxes like a real life studio production, […]

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THE LOOK BACK: WEEK OF 2/27/2017 It’s important to create content that plays to the strengths of each platform. Whether it’s implementing interactive text captions or creating a custom thank you for your Instagram followers after reaching a goal, the approach to each platform should be unique. This week, let’s #LookBack at some platform-specific posts from Universal’s Sing, Bravo’s Top Chef, and Showtime’s Homeland. Animation, Text Layout: Jon Rice | Facebook Client: Universal, Illumination Client Ask: Promote clips from the film to excite fans for the release of Sing on Blu-ray and DVD. Visual Solution: Short film clips overlaid with interactive text captions. Playful text treatments […]

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DON’T FREAK. SHORT FORM VIDEOS ON FACEBOOK AREN’T GOING ANYWHERE The news feed previously favored short content, because it used the average percent that viewers watch (percent completion) to rank videos. Percent completion will now be weighted depending on how long the video is, which means that longer videos will have an easier time gaining placement in the feed. Within a few weeks, short videos that are high on percent completion but low on other engagement factors won’t be getting the same organic reach they’re used to. Micro-videos, short clips under 10 seconds, have historically been favored by publishers, because they’ve performed well at a relatively low cost to produce. […]

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Production Tips: Cheap lighting for the win Welcome to a new series that we’re hoping to hit you with every other week. We know that making videos is a tough process, and there is a huge spectrum of production value that you can land on as a creator – from studio level, high quality shoots, to down and dirty shoots with just you and your phone. These production tips are meant to provide advice and actionable tools for anyone and everyone on that spectrum. Our first topic: lighting. It doesn’t matter what type of content you’re creating – if your image is dark and full of noise, […]

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THE LOOK BACK: WEEK OF 2/20/17 When it comes to creating dynamic branded content, our team is always willing to go above and beyond to create the perfect piece. This week, we’re highlighting a project that blew Top Chef fans away by combining two concepts, while still embodying the energy and aesthetic of the brand. By: David Chang, Joel Lopata, Alice Thomas | Instagram Client: Bravo Top Chef Client Ask: Create compelling social content that the Top Chef audience would love while building buzz around the episodes leading up to the finale. Visual Solution: This season (Season 14) of Top Chef has been very exciting and […]

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Office Hours Recap – 2.15.17 Last week we tried to host the very first #OfficeHours of 2017 and to be honest, it didn’t go well! Our stream kept disconnecting and eventually we chatted for 30 minutes without anyone actually ever seeing it. It was a mess! However, with that crippling defeat still looming over us, we walked into yesterday’s stream with the courage of lions and we went live. We streamed our little hearts out. A lot of wonderful people tuned in to the first successful Fullscreen Office Hours of the year and we had some great topics to go over – so let’s recap: […]

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ICYMI: Fullscreen Creator Network benefits We often hear questions from Fullscreen creators about the benefits we offer, and we’ve found that some of what’s available in the Creator Platform goes unnoticed. So as a refresher, here are just a few of the apps and partnerships that you all have access to. In fact, all of our creators have access to a minimum of $350 in monthly value. This is one of my personal favorites. If you’re like me and are active on various social platforms (you totally should be), managing them all can be a pain sometimes. Epoxy brings everything under one roof – posting, sharing, creating, […]

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THE NEW NEW: WEEK OF 2/13/17 Bryan Li, Social Video Coordinator: What were you doing before Fullscreen? I was an assistant account manager at another agency. What is your social platform of choice? Instagram. What is a fun fact about yourself? I love planets and musicals. Olivia Taylor, Marketing Coordinator: What were you doing before Fullscreen? I was working on the Fullscreen PR team. What is your social platform of choice? My social platform of choice is Instagram, but I really like all forms of attention. What is a fun fact about yourself? One time when I was feeling fancy, I put pesto in the Easy […]

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Office Hours recap – a failed stream On Wednesday, February 8th, we attempted the first Office Hours of 2017. It was set to be a great one, with interesting topics on growth and informative news on YouTube’s latest addition of mobile streaming to the platform. We went live – then it disconnected. We went live again – then it disconnected again. We repeated this pattern two more times before finally launching a successful (or so we thought) stream, in which we discussed each topic in detail and had a blast doing it! Did we think it was odd that no one asked questions? Yes – we sure […]

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Hello Super Chat, goodbye Fan Funding YouTube announced today that it is officially discontinuing Fan Funding, and introducing a brand new tool called Super Chat. We’ve been feeling the effects of a deprioritized Fan Funding tool for quite some time, and it’s nice to get the official word that it is no longer going to be available to creators. So what is Super Chat? Let’s jump in and give you the basics! Creator, fan connection Essentially Super Chat will let any fan watching your live stream on YouTube (including YouTube Gaming) pay to pin a comment to the top of your chat. The comment will be […]

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What is Vlogmas, and why should you do it The holiday season is officially here! It’s hard to believe 2016 is about to wrap up, and what a year it’s been! We hope it’s felt like a successful and productive year for you. Even though the end of the year is upon us, there’s still a lot to take advantage of this month. With CPMs higher than ever, Vlogmas is crazy popular during December, and we’re here to talk about all of it. Let’s jump in! Holiday CPMs are high. Take advantage! The end of the year brings some good news, and some bad news. The good news is […]

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