Industry Intelligence

We're experts in Gen Z and Millennial audiences, investing ahead of the curve in original research, proprietary data and tools. We provide custom strategy, research, and trend forecasting, with exclusive access to our TBH Community of social-first millennials. Here you'll find our latest in thought leadership and industry insights.

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Brands Fighting New Battles on New Fronts Abraham Maslow said in 1966, “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” Maslow wasn’t predicting the state of agencies 50 years in the future — but his observations about the human tendency to keep using the tools with which we’re most familiar holds true. As traditional advertising agencies and media companies face the changing needs of brands in the social age, many are struggling as they attempt to use the tools of the past. Fullscreen is an outsider –– in both the worlds of […]

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HOW TO USE SOCIAL MEDIA FOR CUSTOMER SERVICE Social media is quick, easy, and accessible. With its real-time nature, brands are increasingly using social media for customer service, and customers are increasingly expecting timely responses. While it makes sense, it is important to remember that customer service and social media are separate entities. Monitoring engagement is a huge part of a successful social media strategy. When it comes to customer service, it just as important to converse with those who engage negatively with your content, as it is to respond to those advocating for your brand. Companies need to tactfully interact with each person in a transparent way […]

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Production Tips: Sound matters In the last Production Tips post, we discussed how an affordable lighting setup could greatly improve the overall quality of your videos – which means the next topic we need to cover is sound. Having good sound quality in your videos is imperative because if people can’t hear you due to low audio or loud ambient noise, you’re going to struggle to keep their attention. Luckily there are some really easy fixes for this. Whether you’re using the mic on your phone, or stepping it up to a produce something serious, here are some tips that may help you out. […]

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THE NEW NEW: WEEK OF 3/13/17 Kelly Finnerty, Executive Director of Marketing and Business Strategy: What were you doing before Fullscreen? Leading business development and client strategy for Trailer Park/Deep Focus.  What is your social platform of choice? Instagram. What is a fun fact about yourself? I played professional soccer in Argentina for River Plate. Roslyn Mers, Account Director – (GA): What were you doing before Fullscreen? I worked at Huge in Atlanta, running the AMC account. What is your social platform of choice? Instagram, Facebook. What is a fun fact about yourself? I grew up on a farm and I know every word to Paul […]

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THE 365: WEEK OF 3/13/17 Happy anniversary! Scroll down to see what these folks have learned since starting. Amy Boyer, Jr. Project Manager: 1 – Speak up! Ask for the resources that will help you do your job better, ask for help when you need it, have confidence in your knowledge and ideas. 2 – You know what your strengths are. Let them inform your path. Use them to your (and your team’s) advantage. 3 – Put your phone down and turn off as many notifications as possible. Chris Mengay, Sales Strategist: 1 – Ask questions and be vocal. There’s no better way to learn. […]

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Office Hours Recap – 3.1.17 In this week’s Office Hours live stream, we were joined by Fullscreen Talent Manager, Thomas – who’s been with Fullscreen for over 4 years! Thomas is one of our in-house experts when it comes to production tips. And there was no shortage of amazing advice coming from him in this stream. Watch the whole stream above, and read the brief recap below! Lighting tips We ran through four of the main lighting setups that are both effective and affordable. Whether you’re using the most abundant light source (the sun), or investing in some soft boxes like a real life studio production, […]

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THE LOOK BACK: WEEK OF 2/27/2017 It’s important to create content that plays to the strengths of each platform. Whether it’s implementing interactive text captions or creating a custom thank you for your Instagram followers after reaching a goal, the approach to each platform should be unique. This week, let’s #LookBack at some platform-specific posts from Universal’s Sing, Bravo’s Top Chef, and Showtime’s Homeland. Animation, Text Layout: Jon Rice | Facebook Client: Universal, Illumination Client Ask: Promote clips from the film to excite fans for the release of Sing on Blu-ray and DVD. Visual Solution: Short film clips overlaid with interactive text captions. Playful text treatments […]

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DON’T FREAK. SHORT FORM VIDEOS ON FACEBOOK AREN’T GOING ANYWHERE The news feed previously favored short content, because it used the average percent that viewers watch (percent completion) to rank videos. Percent completion will now be weighted depending on how long the video is, which means that longer videos will have an easier time gaining placement in the feed. Within a few weeks, short videos that are high on percent completion but low on other engagement factors won’t be getting the same organic reach they’re used to. Micro-videos, short clips under 10 seconds, have historically been favored by publishers, because they’ve performed well at a relatively low cost to produce. […]

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Production Tips: Cheap lighting for the win Welcome to a new series that we’re hoping to hit you with every other week. We know that making videos is a tough process, and there is a huge spectrum of production value that you can land on as a creator – from studio level, high quality shoots, to down and dirty shoots with just you and your phone. These production tips are meant to provide advice and actionable tools for anyone and everyone on that spectrum. Our first topic: lighting. It doesn’t matter what type of content you’re creating – if your image is dark and full of noise, […]

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THE LOOK BACK: WEEK OF 2/20/17 When it comes to creating dynamic branded content, our team is always willing to go above and beyond to create the perfect piece. This week, we’re highlighting a project that blew Top Chef fans away by combining two concepts, while still embodying the energy and aesthetic of the brand. By: David Chang, Joel Lopata, Alice Thomas | Instagram Client: Bravo Top Chef Client Ask: Create compelling social content that the Top Chef audience would love while building buzz around the episodes leading up to the finale. Visual Solution: This season (Season 14) of Top Chef has been very exciting and […]

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Office Hours Recap – 2.15.17 Last week we tried to host the very first #OfficeHours of 2017 and to be honest, it didn’t go well! Our stream kept disconnecting and eventually we chatted for 30 minutes without anyone actually ever seeing it. It was a mess! However, with that crippling defeat still looming over us, we walked into yesterday’s stream with the courage of lions and we went live. We streamed our little hearts out. A lot of wonderful people tuned in to the first successful Fullscreen Office Hours of the year and we had some great topics to go over – so let’s recap: […]

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