Industry Intelligence

We're experts in Gen Z and Millennial audiences, investing ahead of the curve in original research, proprietary data and tools. We provide custom strategy, research, and trend forecasting, with exclusive access to our TBH Community of social-first millennials. Here you'll find our latest in thought leadership and industry insights.

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Inside Jokes: The New Love Language for Brands Why is it so easy to fall back into a routine when you’re with your best friend? Whether it’s been a day, or even years since you last saw them, what is it about the friendship that makes it just click? At the core, it’s the shared experiences, unique to you and your friend, that have had a profound impact on your lives and make your relationship feel familiar and easy. This impact surfaces in the form of inside jokes threaded throughout the conversation via small anecdotes, tidbits, and memories only you and your friend understand. They bring you closer […]

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Break free from platforms – own your own data The ever changing social media landscape and the importance of owning your own data and relationships. Online interactions between creators, artists, and brands have been dominated over the years by a multitude of third parties (social networks). Now don’t get me wrong, social media is a fantastic way of distributing content and growing a following, and at times, making a good chunk of change. However, relying purely on social media to build a direct and meaningful relationship with your audience for the long-term is becoming increasingly harder…and more expensive. As social media changes, NOW is the time to own the direct relationships […]

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Curious About Millennial Minds? We’ve Got the Inside Scoop… Fullscreen’s Marketing Research Community TBH Collects Authentic Consumer Insights for Brands Here at Fullscreen, we’ve got access to a massive group of digital-first consumers. That’s because we’re fam to thousands of digital influencers, including the insanely popular gamers and colorful personalities at Rooster Teeth. And every one of them boasts tons of engaged followers who respond in seconds with a comment,  ????????❤????????????✌ and share on their latest post.   The thing about engaged, social-first followings is they have lots to say about brands too. While we’ve already heard an earful (which has helped inform brand strategies and creative), we think […]

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Creating Fresh Influencer Content: Maltesers™ and Fullscreen Dan and Gavin, also known as The Slow Mo Guys, have garnered over one billion views on their YouTube channel with a relatively simple, but expertly executed concept: everything is cooler in slow motion. In their videos, they shoot a wide variety of objects in slow motion being dropped, exploded, and popped, with amazingly addictive visual results. The duo gave Maltesers™, a MARS Wrigley Confectionary brand, The Slow Mo Guy’s treatment –– using an air pressure cannon to shoot the famously light and airy chocolatey candies at a variety of objects– from a pineapple to a ping pong paddle. The […]

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Brand Safety at Fullscreen Thanks to the Google and YouTube controversy, 2016 became the year that brands finally got #woke to the idea brand safety. Before that, brands were hyper-focused on reach, i.e. ecstatic that video drove a million views, but oblivious to the fact that it played before an extremist ad. Yikes. Fast forward to 2017 and brands are starting to ask the right questions about a changing digital environment, but pulling millions of dollars of digital campaigns off YouTube or any other platform, is definitely not the answer. The issue is that there isn’t one answer and it isn’t cut and dry. […]

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Archivable Instagrams: What It Means For Your Brand In the era of crafting your personal online brand, Instagram has become the go-to vehicle through which people curate their ideal selves. Unfortunately, as a result, it is difficult for brands to encourage users to organically share their branded content on Instagram. Users are hesitant to disrupt their online identity branded content, especially when they aren’t getting those #SPON and #ad dollars. Consumers obsess over their representation via Instagram profiles, so how can brands tap into user generated content without being invasive? Two recent updates to the platform may have the answer: Interactive Stories and Archivable Posts. First of all, […]

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Growing GE’s YouTube Channel: Engagement & Subscriber Acquisition BRIEF General Electric (GE) planned and produced a TV series called “GE In The Wild” to drive awareness of GE’s position as a leader in the tech-sci space with regards to their technologies, employees and partners across eight industries. PROBLEM The goal was to drive awareness of GE’s position as a tech-sci leader influencing and guiding the way with their technologies, employees and partnerships across eight industries. The aim was to reach three key audiences, each of which had desired actions and some of which are notoriously difficult to identify and reach –  business decision makers, potential investors and STEM […]

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FULLSCREEN ORIGINAL RESEARCH RESULTS ARE IN GEN Z ACTUALLY WANTS YOUR BRANDED CONTENT, SOCIAL FIRST IS PREFERRED & INFLUENCERS ARE STILL CELEBRITIES Born from YouTube and built by influencers, Fullscreen is a place where connections between creators, fans and brands thrive. We are an epicenter of connectivity, fueled by a 24/7 social feed. With this in mind, we set out to conduct original strategic research to achieve an even deeper understanding of how the youth audiences we engage with on a daily basis feel about themselves, the content they consume, and their relationships with brands. In March of this year, we partnered with Leflein Associates to […]

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Instagram Stories: Filters, Hashtags, Tools, & More This morning, Instagram announced four new features for stories: face filters (like Snapchat), clickable hashtags, reverse video, and an eraser tool. We did our reading and research so you don’t have to. Here’s the full breakdown of new features, the initial response, and what it really means for social strategy. WHAT IS THE UPDATE? Face Filters: Instagram Stories now provide users with the augmented reality filters that Snapchat uses. From a butterfly crown to airbrushed makeup, IG Stories now offers the exact features as Snapchat. Clickable Hashtags: The biggest UX change, most authentic they announced this morning is the ability […]

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YES, I WORK IN SOCIAL Yes, I work in social. For those of us who do, the response we generally get from those who don’t, typically falls into one of the following: So like, PR? That’s cute I can’t believe that’s a job I hate millennials Ugh, you and every other girl on Bumble. If you’re anything like me, then, depending on your mood and competitive nature, you may proceed to explain how social is literally driving cultural change, movements, brand perceptions, and like, SALE$ . Real talk: you may want to think about how what we, social experts, do affects customer loyalty and influences […]

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ANNOTATIONS: IT’S NOT YOU, IT’S US (ACTUALLY IT’S YOU) YouTube annotations have been by our side since before we can remember, but on May 2nd we have to say goodbye. We’ve accepted them for who they were – slightly annoying and desktop-only – and have been there for their ups and downs, helping creators and brands control the user experience on YouTube. Annotations touched all of us at some point (unless we only watch YouTube on our phones), whether encouraging us to subscribe, leading us to another video, or compelling us to go into our settings and turn them off. While annotations were beneficial to creators, themselves, many viewers […]

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