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3 ways your brand can think like a YouTube creator YouTube is a hugely powerful marketing medium: 1 billion unique monthly users, 80% non-U.S. traffic, and daily subscriptions 4x higher than they were last year. But how can your brand take advantage? Brand marketers, don’t be fooled: YouTube’s massive audience and seemingly low barrier to entry does not give you permission to simply repurpose TV ads—in the case of YouTube marketing, repurposing is depurposing. Instead, mimic three best practices from successful YouTube creators: content, consistency, and community. Content Users turn to YouTube to explore their passions. So top brands on YouTube create useful, unique, and relevant video while keeping the […]

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Introducing Generation Z [Infographic] If you’re like us and pay attention to Digital Media landscape, you’ve probably heard a lot about Generation Y, or as we at Fullscreen like to call them, “The Connected Generation”. Gen C is a formidable and sought after demo for many marketers, and for good reason – they drive almost $500B worth of spending per year. However, closely behind Gen C is a new and even more connected generation, referred to as “Generation Z”. By most accounts, these family-data-plan-killing youngsters aren’t dissimilar from their predecessors. But as Gen C ages, the heirs to the digital throne will be comprised […]

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YouTube’s newest insights on teens and millennials Every three months, Google releases its YouTube Insights report, chock full of fantastic data and trends straight from the source. These reports are always useful, but the most recent edition shed especially interesting light on the continued infatuation teens and millennials have with YouTube, as well as their enormous purchasing power. Here’s what we learned from the study! YouTube’s reach YouTube continues to be the go-to social network for teens and millennials, beating out behemoths such as Facebook, Twitter, and Instagram for the top spot. This domination doesn’t stop at social networks: according to Nielsen, YouTube reaches almost 50% of […]

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The well-traveled YouTube [infographic] In search of adventure and advice, potential travelers are flocking to YouTube to watch travel content. According to a recent study by Google, travel content viewership is at an all-time high, increasing 118% year over year. But how has travel content viewership skyrocketed? Traveling curiosity Two-thirds of U.S. consumers watch travel content when considering and planning travel, so YouTube is prime destination for travel brands to connect with potential customers. When searching for travel content, consumers focus on destinations, attractions, or travel research—these make up 88% of all travel searches. The most successful travel content, surprisingly, is not user-generated content—it’s […]

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Channel Plus YouTube scorecard: Chevrolet Here on Fullscreen’s Channel Plus team, it’s always nice to find a brand on YouTube that “gets it.” YouTube is unlike any other social network, and deciphering what it takes to run a successful channel is a feat unto itself. That’s what made reviewing Chevrolet‘s channel such a pleasure—many of YouTube’s best practices have already been implemented. With a couple adjustments outlined below, we’re confident the Chevy channel can build upon its established success and further distinguish itself as the benchmark for automotive brands on YouTube. Design Design is where Chevy needs the most help. While it appears that Chevy […]

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Gaming on YouTube: A marketer’s best friend It’s no secret that gaming rules the roost on YouTube—look no further than PewDiePie’s 29 million subscribers for proof that gaming and YouTube go together like peanut butter and jelly. What might be surprising, though, is that these hordes of gaming fans don’t just visit YouTube for gaming highlights or snarky comment threads but as a vital part of their buying decision lifecycle. In fact, 92% of gamers turn to YouTube to help them research a title before purchase. Gaming content and purchase behavior In a gamer’s decision buying lifecycle, YouTube plays an indispensable role in molding the likelihood of […]

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How millennials eat their food (content) Hungry for inspiration, millennials are eating up food content on YouTube. They aren’t just looking for recipes either—food videos are actually driving them to purchase. Millennials and branded food content In new research by Google, millennials are engaging with food content at an amazing rate: YouTube has seen 280% growth in food channel subscriptions over the past year. And this isn’t limited to recipes and cooking tips. Millennials are also looking for entertainment and inspiration. 69% of millennial men watch branded food content solely for enjoyment, with popular food shows and personalities their primary focus. Meanwhile, 3 out of 4 […]

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Brands, YouTube, and the 2014 FIFA World Cup Soccer fan or not, you have to respect the digital power of the FIFA World Cup. The world’s largest sporting event doesn’t just capture the globe’s attention every four years—it takes it prisoner. The World Cup on Google and YouTube According to Google, more soccer-related searches are made during the World Cup than the Olympics, the Super Bowl, and the Tour de France combined. ESPN reported more than 30 million hours of streamed content through its Watch ESPN app, making the World Cup the most streamed sporting event in US history. And it’s not just fans that are taking notice: […]

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The power of the second screen [infographic] You find yourself on the couch after a long day at work. You have your favorite show on TV and your phone planted firmly in your hand, catching up on Instagram. One ear is listening to SportsCenter highlights while the other is hearing the latest viral baby goat scream on Vine. Sounds familiar, right? For nearly 50 million Americans, this second-screen experience is second nature. But is this behavior a boon or a bust for broadcasters? According to Google, the second-screen experience is quickly becoming the preferred method of extending television consumption beyond broadcast time slots. In a recent study, […]

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