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O2L + MTV Demonstrate the Power of Fullscreen Stars On April 13, 2014, Our2ndLife (O2L) took to the red carpet as the official social correspondents of the 2014 MTV Movie Awards. As first reported in Variety, O2L’s relationship to the awards was more akin to a partnership than a casual one-off. In a first-of-its-kind deal between digital talent and a major US cable network, O2L announced the Movie Awards nominees on linear cable, as well as across Twitter, announcing the Social Media category exclusively across their social accounts (previously, MTV traditionally gave this category to a news outlet as an exclusive). From the initial nominee announcements up through the […]

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Build your YouTube toolbox YouTube is already a popular destination for brands to host content: the 100 top brands have posted a combined 258,000 videos, driving 9.5 billion video views. But many brands are just scratching the surface of what’s available on YouTube, using it merely as a video hosting platform and missing out on the opportunity to cultivate a community or capitalize on SEO. After all, YouTube is also the world’s second largest search engine (behind Google). Fullscreen’s Channel+ team has been working with the world’s top brands for more than two years, creating and growing thriving YouTube communities. At the same time, […]

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How brands build subscriber bases Every brand knows it should be on YouTube: billions of visitors and viewing minutes are hard to dispute. But how your brand should be on YouTube is a tougher question, especially when you’re faced with the proposition of driving subscriptions to your channel. How can your brand grow its YouTube presence while staying authentic and (ultimately) driving sales? It’s easy to point to Red Bull and Old Spice as examples of brands winning on YouTube. It’d be great if everyone’s brand could organize a free fall from the stratosphere or have Terry Cruz and his prodigious chest burst through a bathroom wall holding their […]

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Channel+: We’re doing more for brands! We’ve always been committed to helping brands broaden their footprint on YouTube. That’s why we’re excited to announce the formal launch of our Channel+ service, offering personalized consulting and a bunch of new features to help our partners energize their YouTube strategy by driving and engaging audiences across the platform. Channel+ has been a service under the Fullscreen umbrella for two years but is now a dedicated business division. In addition to our enterprise-level concierge, we offer a premier asset management and protection service, Total ID, and access to a brand dashboard tailored for digital marketers to gain insights on view trends, […]

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