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Two Back-To-Back Award Wins For Fullscreen! Cue the confetti drop! We just won back-to-back awards for our work with two amazing brand partners! First, a Cynopsis Model D Award, for Revlon’s #LiveBoldly campaign winning for Best Use of a Digital Influencer in Web Video Campaign and second, a Gold Clio Entertainment Award for the mysterious Mother! campaign with Paramount Pictures for Theatrical: Social Media Multi-Platform Campaign. If you didn’t already know, the Cynopsis Model D Awards not only honor digital innovators in the media space who create the best in online video content, advertising and talent, but also those who are pioneering new technologies and fresh […]

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Fullscreen Wins OMMA Award and Racks up Finalist Nominations We brought the drama run and tell your mama We got three finalists …And one trophy from OMMA. #FullscreenProud   No, this was not our acceptance speech – but it was a response from one of our creatives when Fullscreen took home an OMMA award and three other nominations for our social-first campaigns! This year, our campaign for Fear the Walking Dead, (a spinoff of AMC’s The Walking Dead series), took first place in OMMA’s Facebook video award category. The 360 video put viewers in the middle of a zombie world and earned more than a million organic views within […]

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WHY IDENTITY BRAND CONVENTIONS ARE A MUST ATTEND FOR BRANDS AKA: WHY RTX IS MY FAVORITE CON Fullscreen’s sister brand, Rooster Teeth, is just a few days away from hosting their annual mega-event RTX Austin — and the energy is electric. How could it not be when everyone is building sets, triple checking schedules, loading in activations, and prepping episodes and trailer premieres for the throngs of attendees who will soon descend on downtown Austin? If you don’t know about RTX – it’s ok, let me explain both what it is and why it’s an essential event for everyone including Rooster Teeth fans, marketers, and anyone who wants to see […]

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Get That Sponsorship Money – But Please Disclose! With ad revenue sometimes fluctuating more than the cryptocurrency market, many content creators are turning to sponsorships to bring in a bit of extra cash – and that’s great – but it can be a risky endeavour if you’re unfamiliar with the policies. If you’re thinking about teaming up with brands to promote their products/services, here are a few tips to ensure you don’t find yourself in hot water. Disclosures, disclosures, disclosures! Many moons ago, policies were pretty relaxed when it came to disclosing your relationships with advertisers, but platforms like YouTube have since implemented new guidelines that crack down […]

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Fullscreen Welcomes Reelio to the Fam We’re excited to announce that Fullscreen has acquired Reelio, an influencer marketing platform that uses data-driven technology to help brands, agencies, and publishers effectively reach Millennial and Gen Z audiences through their favorite creators on today’s leading digital platforms. Integrating the Reelio platform into Fullscreen’s offerings will strengthen our existing influencer marketing capabilities and best-in-class services as we continue developing a complete solution for the future of brand marketing, which we believe is social-first and content-driven. Reelio’s technology offers data-driven insights to intelligently match brands and influencers, complementing what Fullscreen has already built and enhancing our ability to continually demonstrate […]

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MARY MURCKO JOINS FULLSCREEN We’re giving a big Fullscreen welcome to our new SVP of Partnerships and Revenue, Mary Murcko. With over 20 years of experience in the industry, Mary is an “OG” of digital marketing and advertising. She brings extensive experience leading revenue growth, strategic planning, marketing, and product management for global media companies to this position. #GOALS In her role, Mary will be tasked with driving revenue and partnerships across Fullscreen’s full range of brand service offerings and IP including top digital talent, Live, Rooster Teeth and O&O properties and will report to Pete Stein, GM of Fullscreen. #BOSSLADY Mary Murcko was […]

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Why do you love creating videos? Roses are red, Violets are blue. YouTube is crazy, How are you? – No really! How are you? YouTube recently made yet another change to their Partner Program, which set the video world ablaze and sent the small-creator community into mass chaos! That, combined with a certain vlogger doing stupid things (what else is new), multiple Adpocalypses, and the massive amount of constant uploads to the platform, can be daunting to anyone just starting out or trying to take their channel to the next level. I myself am a small creator, so I completely understand where the frustration and animosity […]

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FULLSCREEN IS ON FIRE WITH 8 CATEGORY NOMS IN THE 10TH ANNUAL SHORTYS Votes are in! Our work with some of our most amazing clients has been selected as finalists in not one, not two, but EIGHT Shorty Awards categories. (WE’RE NOT FREAKING OUT, YOU ARE.)  These programs are fantastic examples of what we mean when we talk about high-intensity, social-first marketing, and we are #blessed ???? to be part of The Shorty Awards’ tenth year, as they were the first awards show to honor social media. By constantly evolving along with the changing social media landscape itself (which we happen to know a thing or two about), The Shortys remains the most […]

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The Big Question: Why? The billion dollar question isn’t “What will you create?” Rather, it’s “Why will you create?” As a content creator, this should be the first question you ask yourself. “Why” is where your content begins and ends. If you look beyond social media platforms, you will find that “why” is the genesis of everything that is to be created. Why do we need this? Why should this product be sold? Why do people love certain brands? Why do fans want to watch my videos? Figuring out “Why” All successful major brands have established a “Why” statement. They have done so because […]

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