Our thought leadership is
famous industry wide

Deep audience intelligence informs everything we do. Our work is fueled by original generational research, our proprietary panel of more than 3000 18-37-yr-olds and creator network data.

For Parents, Back To School Won’t Be A Return To Normal Back to school has always been a demanding time for parents, but this year Millennial parents will be faced with the uncertainty of the first full pandemic school year. New restrictions on in-person learning will impact parents’ back to school planning and shopping habits. Download to find out more about how parents are feeling about and approaching the new school year… at least for now!  

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The 2020 College Experience: Online Shopping + Online Learning Back to school looks different this year. College students’ shopping lists have moved online and to reach them brands must too. Find out more on how college students are approaching the new school year and what actually is at the top of their shopping wish list. Download to learn more.

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COVID-19: Brand Expectations Run High for Young Consumers The COVID-19 crisis changed the world as we know it and as the new normal continues to evolve, so will consumer behavior. In Fullscreen’s newest release, we explore how 18-34-year-olds are feeling and what this means for brands. Download to learn more.

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Unboxing 2.0 When they are well produced, unboxing videos can captivate viewers and move them along the path to purchase. However, the general format has not evolved since emerging on social media. Our newest Hot Take dives back into the world of unboxing and discovers how the format can better resonate with audiences. Download to learn more.

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CBD: More Than A Trend Over the last few years, awareness of CBD products has grown, especially among young consumers. We decided to create a TBH survey aimed at understanding Gen Z + Millennials’ attitude towards the substance. Spoiler alert, they want more than an easy buzz. Download to learn more.

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Shopping: The #1 Holiday Activity for Young Consumers The holiday season is hyper-competitive and crowded for brands. Through our latest TBH survey, we aimed to understand how young consumers are shopping this year. Spoiler Alert: More than half of their holiday purchases will be done online! Download to learn more.

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GEN Z AND MILLENNIALS ARE COOKING THEIR NEWSFEEDS Young consumers aren’t afraid to get their hands dirty in the kitchen. Rather than live off frozen foods and takeout, Gen Z and Millennials are preparing meals at home, often completely from scratch. What inspires their foodie forays? It’s their newsfeed.

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A New Generation of Streamers Millennials are raising the next generation of streamers who are innovating the digital media landscape in their own unique way. TBH explores how Gen Alpha, born in 2011 and onward, is flipping the script and redefining digital video consumption.

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The Parennial POV Millennials constantly being connected to their devices isn’t news. But now that more and more of them are becoming parents, is their digital obsession changing? Is it something they are passing on to their children? Our TBH Hot Take explores Parennials.

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The Power of Unboxing Nearly half of all Gen Z + Millennials watch at least one unboxing video every week! But where is the opportunity for brands? Through our TBH survey, we aimed to understand how unboxing videos affect Gen Z and Millennials’ buying behaviors.

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