Industry Intelligence

We're experts in Gen Z and Millennial audiences, investing ahead of the curve in original research, proprietary data and tools. We provide custom strategy, research, and trend forecasting, with exclusive access to our TBH Community of social-first millennials. Here you'll find our latest in thought leadership and industry insights.

The Parennial POV Millennials constantly being connected to their devices isn’t news. But now that more and more of them are becoming parents, is their digital obsession changing? Is it something they are passing on to their children? Our TBH Hot Take explores Parennials.

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The Power of Unboxing Nearly half of all Gen Z + Millennials watch at least one unboxing video every week! But where is the opportunity for brands? Through our TBH survey, we aimed to understand how unboxing videos affect Gen Z and Millennials’ buying behaviors.

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TBH Hot Take: The Social Trailer Every week a new trailer racks up millions of views and mentions across social – but are they as engaging as trailers on the big screen? We investigated how Millennials and Gen-Z interact with trailers online to learn more.

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TBH Hot Take: The Next Generation Consumer + The Always-On Purchase Journey Today’s consumer is constantly connected and influenced with every scroll. The always-on shopper mindset has put purchase power in the palms of the consumer’s hands, reshaping the consumer journey.

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TBH Hot Take | Millennials + Gen-Z: Financial Confidence on the Rise Gen-Z and Millennials have long been criticized for their financial IQ. Their relationship with money has been a volatile one – but as another tax season ends, we begin to see them more financially focused and confident than ever before.

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TBH Hot Take: The Evolution of the Instagrammable Experience Branded experiences and interactive pop-ups are all the craze but are facing an evolution. We dive deep into the heart of the matter: why do people go? Is there actual brand value? Spoiler, Gen-Z and Millennials want more than just the ‘gram.

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The Modern Gamer: Today’s Trendsetter Gaming has been catapulted into mainstream culture by a thriving community. To reach it, brands must master the nuances of a new ecosystem. We set out to deeply understand the modern gamer and learn more about an influential new archetype: The Power Gamer.

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FULLSCREEN 411: FACEBOOK BRANDS COLLAB MANAGER Facebook introduced a branded content partnerships tool called Brand Collabs Manager so marketers can identify and partner with creators to create influential promotional content. Here’s what it’s all about.

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FULLSCREEN 411: IGTV Instagram recently launched IGTV, a new long-form video app that no longer caps content at the 60-second mark. Here’s the lowdown on the platform and why Fullscreen anticipates success.

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FULLSCREEN 411: FACEBOOK WATCH Facebook Watch is Facebook’s video ecosystem built for episodic shows, both live and on demand. With original shows underway and lots of love from the platform’s ever-changing algorithm, here’s our take on why it should be on your radar.

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