Industry Intelligence

We're experts in Gen Z and Millennial audiences, investing ahead of the curve in original research, proprietary data and tools. We provide custom strategy, research, and trend forecasting, with exclusive access to our TBH Community of social-first millennials. Here you'll find our latest in thought leadership and industry insights.

Sorry, but nothing matched your search terms. Please try again with some different keywords.

The Modern Gamer: Today’s Trendsetter Gaming has been catapulted into mainstream culture by a thriving community. To reach it, brands must master the nuances of a new ecosystem. We set out to deeply understand the modern gamer and learn more about an influential new archetype: The Power Gamer.

Download

FULLSCREEN 411: FACEBOOK BRANDS COLLAB MANAGER Facebook introduced a branded content partnerships tool called Brand Collabs Manager so marketers can identify and partner with creators to create influential promotional content. Here’s what it’s all about.

Download

FULLSCREEN 411: IGTV Instagram recently launched IGTV, a new long-form video app that no longer caps content at the 60-second mark. Here’s the lowdown on the platform and why Fullscreen anticipates success.

Download

FULLSCREEN 411: FACEBOOK WATCH Facebook Watch is Facebook’s video ecosystem built for episodic shows, both live and on demand. With original shows underway and lots of love from the platform’s ever-changing algorithm, here’s our take on why it should be on your radar.

Download

INTENSITY AS THE THIRD DIMENSION Gone are the days when brands could run 30-second TV spots and call it a day. To win the future, marketers need to move beyond interruptive messaging to connect with audiences in a way that’s authentic, emotional, and relevant. We call this Intensity.

Download

INFLUENCE BY THE NUMBERS Over the past few years, influencer marketing has become a valuable asset in the savvy brand’s arsenal. This report reveals the true impact of cross-social influencer marketing across multiple influencer tiers and platforms.

Download