Our thought leadership is
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Deep audience intelligence informs everything we do. Our work is fueled by original generational research, our proprietary panel of more than 3000 18-37-yr-olds and creator network data.

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TBH Hot Take: The Social Trailer Every week a new trailer racks up millions of views and mentions across social – but are they as engaging as trailers on the big screen? We investigated how Millennials and Gen-Z interact with trailers online to learn more.

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TBH Hot Take: The Next Generation Consumer + The Always-On Purchase Journey Today’s consumer is constantly connected and influenced with every scroll. The always-on shopper mindset has put purchase power in the palms of the consumer’s hands, reshaping the consumer journey.

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TBH Hot Take | Millennials + Gen-Z: Financial Confidence on the Rise Gen-Z and Millennials have long been criticized for their financial IQ. Their relationship with money has been a volatile one – but as another tax season ends, we begin to see them more financially focused and confident than ever before.

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TBH Hot Take: The Evolution of the Instagrammable Experience Branded experiences and interactive pop-ups are all the craze but are facing an evolution. We dive deep into the heart of the matter: why do people go? Is there actual brand value? Spoiler, Gen-Z and Millennials want more than just the ‘gram.

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The Modern Gamer: Today’s Trendsetter Gaming has been catapulted into mainstream culture by a thriving community. To reach it, brands must master the nuances of a new ecosystem. We set out to deeply understand the modern gamer and learn more about an influential new archetype: The Power Gamer.

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FULLSCREEN 411: FACEBOOK BRANDS COLLAB MANAGER Facebook introduced a branded content partnerships tool called Brand Collabs Manager so marketers can identify and partner with creators to create influential promotional content. Here’s what it’s all about.

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FULLSCREEN 411: IGTV Instagram recently launched IGTV, a new long-form video app that no longer caps content at the 60-second mark. Here’s the lowdown on the platform and why Fullscreen anticipates success.

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FULLSCREEN 411: FACEBOOK WATCH Facebook Watch is Facebook’s video ecosystem built for episodic shows, both live and on demand. With original shows underway and lots of love from the platform’s ever-changing algorithm, here’s our take on why it should be on your radar.

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INTENSITY AS THE THIRD DIMENSION Gone are the days when brands could run 30-second TV spots and call it a day. To win the future, marketers need to move beyond interruptive messaging to connect with audiences in a way that’s authentic, emotional, and relevant. We call this Intensity.

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INFLUENCE BY THE NUMBERS Over the past few years, influencer marketing has become a valuable asset in the savvy brand’s arsenal. This report reveals the true impact of cross-social influencer marketing across multiple influencer tiers and platforms.

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