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3 ways your brand can think like a YouTube creator YouTube is a hugely powerful marketing medium: 1 billion unique monthly users, 80% non-U.S. traffic, and daily subscriptions 4x higher than they were last year. But how can your brand take advantage? Brand marketers, don’t be fooled: YouTube’s massive audience and seemingly low barrier to entry does not give you permission to simply repurpose TV ads—in the case of YouTube marketing, repurposing is depurposing. Instead, mimic three best practices from successful YouTube creators: content, consistency, and community. Content Users turn to YouTube to explore their passions. So top brands on YouTube create useful, unique, and relevant video while keeping the […]

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Developing your YouTube brand Coke. Gap. Taco Bell. All well-known brands with well-known products—but what does that mean for a YouTube creator? Creating a brand is part of creating original content. Your brand is your identity—what you show the world with your YouTube channel. Let’s say a girl named Tina watches a variety of YouTube videos daily: from fitness and health to fashion and vlogs to comedy/pranks and music. She decides, “I want to make my own channel too!” How does she begin? The urge to pick up the camera and make it up as you go along is an easy, tempting road to […]

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Are your videos brand safe? Here at Fullscreen, we work directly with brands to bring in advertising opportunities that give our creators rewarding CPMs and earnings. One common message that we hear from these advertisers is that they typically want their ads to run on ‘brand safe’ videos. What’s considered ‘brand safe’? Generally, ‘brand safe’ equates to ‘family friendly’. For instance, advertisers tend to avoid any channels that feature: Profanity Firearms or overt violence Racist or hate speech Sexually explicit content If any of the above are present in your videos—or even in your metadata (such as your titles, tags, and descriptions)—there’s a much lower […]

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