Industry Intelligence

We're experts in Gen Z and Millennial audiences, investing ahead of the curve in original research, proprietary data and tools. We provide custom strategy, research, and trend forecasting, with exclusive access to our TBH Community of social-first millennials. Here you'll find our latest in thought leadership and industry insights.

40 #FEELS IN UNDER 40 WORDS: ALEC MCNAYR To honor Alec McNayr being named to AdAge’s 40 Under 40 list, we asked 40 employees to describe Alec in under 40 words: There’s no greater architect of creativity, culture, and care. Alec brings us into the future with every daily conversation – he inspires us to be our best and create the best for our clients. – Ashley Smith, Account Services Director You’ve empowered us to speak up when we wanted to pitch something we really believed in, defended us when our work was questioned by clients who didn’t get it, and kept spirits light through your incredible humor. […]

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HOW TO USE SOCIAL MEDIA FOR CUSTOMER SERVICE Social media is quick, easy, and accessible. With its real-time nature, brands are increasingly using social media for customer service, and customers are increasingly expecting timely responses. While it makes sense, it is important to remember that customer service and social media are separate entities. Monitoring engagement is a huge part of a successful social media strategy. When it comes to customer service, it just as important to converse with those who engage negatively with your content, as it is to respond to those advocating for your brand. Companies need to tactfully interact with each person in a transparent way […]

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Dailymotion comes to the Fullscreen Uploader Fullscreen creators! A few months ago, we launched the Fullscreen Uploader—a new tool that helps you publish your videos to YouTube and Facebook with a single upload, design the perfect thumbnail, and more. Today, we’re adding another platform you can upload to seamlessly: Dailymotion! Publish and monetize on Dailymotion We’ve seen creators build up their Facebook fan pages by uploading their videos natively to Facebook with the Fullscreen Uploader—and now it’s time to grow both your views and your income with Dailymotion. Dailymotion sees more than 3 billion video views each month. It’s the #1 most visited European website in […]

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Fullscreen Uploader is here! Nowadays, audiences are finding video content not just on YouTube but also Facebook, Twitter, Instagram, Vine, Snapchat, and beyond. As a creator, it can be tough keeping up with all these different platforms. And uploading and optimizing your new videos to each platform takes a lot of time. So today we’ve launched the Fullscreen Uploader to make things easier for you. Now you can upload your video just once and publish to multiple platforms—starting with YouTube and Facebook—in one go! Where you want, when you want When you use the Fullscreen Uploader, you have complete control over which platforms your […]

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5 faces of Fullscreen YouTube lets anyone with a creative spark become a future star. Faces like Grace Helbig and Connor Franta have exploded beyond the web onto TV shows like @Midnight, movies like Camp Takota, and live tours across the country. But before that happens, every YouTube journey starts with a first subscriber—and Fullscreen’s Creator Platform provides opportunity for even smaller channels to grow into the next big thing. Here are five faces of Fullscreen to remember—they’re on their way to being tomorrow’s biggest celebrities! 1. heythere005 (Ashley Mardell) Vibrant, fun, and honest, Ashley shares personal stories of her life with enough joie […]

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Refer your VidCon friends to Fullscreen! VidCon 2014 is here! Three days of great events at the Fullscreen booth, panels, screenings, and chances to connect with both video creators and brand sponsors. With more than 10,000 creators roaming the convention floor in Anaheim, you’re bound to meet new people and form lifelong friendships. If you’re a Fullscreen creator, remember that you can refer your new VidCon friends to Fullscreen and earn great cash bonuses in the process! Those of you who didn’t make it to VidCon can always do the same—our Referral Bonuses tool is open to all Fullscreen creators. Refer your friends! The Referral Bonuses tool lives on our Apps page, along with many other tools […]

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5 Free Social Media Tools for YouTube Creators After surviving a seemingly never-ending day, you get home, check in on your YouTube channel page, and hope to discover thousands of new subscribers. After a reality check, you Google “how to grow your Youtube audience” and quickly get bombarded with page upon page of useless, repetitive information. Sound familiar? The truth is there’s no magic wand you can wave to achieve overnight YouTube stardom. Success requires not only hard work, patience, and great SEO chops, but also smart off-YouTube social media promotion. In our social media era, there’s a platform for everything. From the six-second world of Vine to […]

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Unlock the Power of YouTube Crowdfunding with Tubestart Fullscreeners! Need a little extra cash to fund your next project? Looking to improve the content on your channel? With our partner Tubestart, you can raise money for video projects through crowdfunding campaigns that reach fans and supporters directly. Tubestart is dedicated exclusively to online video—only video creators can run Tubestart campaigns. Components of a fundraising campaign Goal amount Your goal amount is how much money need to raise to complete your project. There’s always room to exceed the campaign target amount, so be sure to keep your goal realistic and achievable. Funding model Tubestart offers three different funding models, […]

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Nailed it: Introducing Thumbnailer! The thumbnail—it’s the book cover to your video. They say you shouldn’t judge a book by its cover, but we all do it: bold pictures, bright colors, and eye-catching text draw us in. Many of YouTube’s top creators spend hours perfecting their thumbnails, since those images are marketing tools to draw viewers to their content. Unfortunately, not all YouTubers have the knowhow or resources to create compelling thumbnails. To solve that, we’ve released an awesome new product: Thumbnailer, our new thumbnail generator especially for Fullscreen creators! Now available on the Fullscreen Creator Platform app for iOS, Thumbnailer is a full-service design tool […]

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5 YouTube Terms You Should Know It’s nearly impossible to read even one YouTube-related article without seeing words like analytics, CTR, and SEO. These words are important because all three have a huge impact on any channel’s growth. But do you know what they all mean? To get you started on your path to becoming a YouTube expert, here are a few terms that are essential in a channel’s journey to greatness.   Annotations Annotations are the clickable layers of text, notes, and links that you can insert on top of your YouTube videos. This #FullscreenHangouts video provides great insights on proper annotation usage. Why this […]

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