Industry Intelligence

We're experts in Gen Z and Millennial audiences, investing ahead of the curve in original research, proprietary data and tools. We provide custom strategy, research, and trend forecasting, with exclusive access to our TBH Community of social-first millennials. Here you'll find our latest in thought leadership and industry insights.

Gaming Update: Pokémon GO has taken over our lives! It’s been another busy month in gaming, and we decided to take a few minutes to stop catching Pokémon and give you a quick rundown of what’s new. Pokémon GO taking over the world, new platform updates, what games you should playing, and so much more! Gotta Catch ’em All If you’ve been outside at all over the past week, you’ve probably seen at least one person embarking on their real life journey to catch ‘em all thanks to Niantic & Nintendo’s hit new app, Pokémon GO. The phenomenon has taken over mobile devices worldwide and is driving social interaction […]

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6 gaming updates to keep you current Top 10 Things we want to see at E3 2016 It’s E3 week! And we’re super excited to see what’s in store. From the new Xbox One S, to the new Zelda game, and so much more. Here are the top 10 things we’re hoping to catch this week: 10. Injustice 2 – The original title was a blast to play and spawned a really deep ongoing comic book franchise, we can’t wait to see where the sequel takes us. 9. Kingdom Hearts 3 – It’s probably still a little early to expect much more than a new trailer, but even […]

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2015 holiday gift guide for creators The holiday season is always full of excitement, and one of our favorite parts is the deals! At Fullscreen, we’re always on the lookout for discounts on equipment that will help our creators take their videos to the next level. So to help you out, we’ve found a few of the 2015 holiday season’s best deals on equipment that’s perfect for video creators. Cameras Whether you’re vlogging on the go or in the comfort of your own home, it helps to be able to see yourself while you’re filming. The Samsung NX500 mirrorless camera has a screen that flips up […]

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YouTube Gaming is here! It was originally announced back in June, and now YouTube’s answer to Twitch is finally here! Say hello to YouTube Gaming—a YouTube built for gamers. With this release, YouTube hasn’t just added a new category: YouTube Gaming means a brand new website, along with both Android and iOS mobile apps. YouTube aims to keep you connected with the games, players, and culture that matter to you, with videos, live streams, income opportunities, and the biggest community of gamers on the web all in one place. Your audience is waiting! YouTube Gaming may have its own website, unique watch pages, and […]

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Rooster Teeth Joins Fullscreen I’m excited to announce that Fullscreen has acquired the pioneering creative production studio, Rooster Teeth.Over 11 years, Matt Hullum and Burnie Burns have created an online media empire. Their many different entertainment properties include the longest-running online series, “Red vs. Blue,” hit animated series like “RWBY”, record-setting crowd-funded projects like the upcoming feature film “Lazer Team,” a top-performing podcast network, a major annual event RTX (Rooster Teeth Expo), and one of YouTube’s leading multichannel networks.Together, we will deliver more of the content fans love, in addition to developing new ambitious projects and experiences. CEO Matt Hullum shared some thoughts below […]

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Meet Fullscreen’s top gamers As a form of entertainment, gaming has yet to take off on television. Sure, we play games on TV sets, but for the most part, appreciating gaming as not only an art form and medium but also as a spectator sport simply hasn’t translated to mainstream media—yet. But YouTube lifts our favorite pastime into the forefront of entertainment. When the top channel on YouTube belongs to a gamer (PewDiePie), there’s no denying that gaming is here to stay. We at Fullscreen represent some amazing gamers, and here are five of our favorites. Swiftor Swiftor adds a level of showmanship to […]

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Gaming on YouTube: A marketer’s best friend It’s no secret that gaming rules the roost on YouTube—look no further than PewDiePie’s 29 million subscribers for proof that gaming and YouTube go together like peanut butter and jelly. What might be surprising, though, is that these hordes of gaming fans don’t just visit YouTube for gaming highlights or snarky comment threads but as a vital part of their buying decision lifecycle. In fact, 92% of gamers turn to YouTube to help them research a title before purchase. Gaming content and purchase behavior In a gamer’s decision buying lifecycle, YouTube plays an indispensable role in molding the likelihood of […]

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ScrewAttack at E3 As many of you know, the ScrewAttack gaming network became part of the Fullscreen family earlier this year. 2014 marks the eighth consecutive year that ScrewAttack will be covering—and dominating—the Electronic Entertainment Expo, better known as E3. Though we plan on going crazy covering every game imaginable, we also have the unique opportunity to put our ScrewAttack Network creators at the focal point of our coverage. We know our gaming creators work hard to create more content during the week of E3, and we want to make sure your content gets seen. Our plans for E3 So what all will […]

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