Industry Intelligence

We're experts in Gen Z and Millennial audiences, investing ahead of the curve in original research, proprietary data and tools. We provide custom strategy, research, and trend forecasting, with exclusive access to our TBH Community of social-first millennials. Here you'll find our latest in thought leadership and industry insights.

Instagram’s new Branded Content policy Whether you’re sharing precious family moments, snapshots of a dream vacation, or your latest culinary masterpiece, Instagram is our go-to destination for social photography – and over the years, brands have also started to get involved. Some are posting natively, while many are teaming up with creators – just like you – to further spread the word about their products. However, as we saw in the early days of YouTube, sponsored content isn’t always apparent unless users include the required disclaimers within their post; and let’s be real – many do not. To help brands and creators abide by FTC’s […]

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5 tips for cracking the Instagram algorithm Instagram is growing at an incredible rate with 700 million monthly users, and over 250 million people using stories every day! These numbers provide a compelling reason to be as active as possible on the platform. And just like some of the other huge platforms that we focus on, like YouTube or Facebook, Instagram utilizes algorithms that sort and prioritize content – and where there’s an algorithm, there is a way to use it to your advantage. As we’ve dug deeper into Instagram, we are finding that there are several similarities to how it functions versus how YouTube functions. Although Instagram doesn’t […]

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Archivable Instagrams: What It Means For Your Brand In the era of crafting your personal online brand, Instagram has become the go-to vehicle through which people curate their ideal selves. Unfortunately, as a result, it is difficult for brands to encourage users to organically share their branded content on Instagram. Users are hesitant to disrupt their online identity branded content, especially when they aren’t getting those #SPON and #ad dollars. Consumers obsess over their representation via Instagram profiles, so how can brands tap into user generated content without being invasive? Two recent updates to the platform may have the answer: Interactive Stories and Archivable Posts. First of all, […]

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THX 4 THE FOLLOW: OUR TEAM’S FAVE HANDLES PART 3 In round 3, Lauren Dubinsky, V.P Social Strategy, and, Video Labs Director, Jordan Benedict, open up about their social habits. This week, we’re talking about re-framing the perception of women, keeping up with the latest entertainment news, and learning the truth about how hard it is to actually take care of that succulent. Lauren Dubinsky – VP, Social Strategy Preferred platform: I am most active on Twitter and Instagram. I can’t pick a favorite. That’s like being asked which of my two cats is my favorite. Favorite Handles: Young women are still misunderstood by brands and marketing teams, and love.watts and […]

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Instagram Stories: Filters, Hashtags, Tools, & More This morning, Instagram announced four new features for stories: face filters (like Snapchat), clickable hashtags, reverse video, and an eraser tool. We did our reading and research so you don’t have to. Here’s the full breakdown of new features, the initial response, and what it really means for social strategy. WHAT IS THE UPDATE? Face Filters: Instagram Stories now provide users with the augmented reality filters that Snapchat uses. From a butterfly crown to airbrushed makeup, IG Stories now offers the exact features as Snapchat. Clickable Hashtags: The biggest UX change, most authentic they announced this morning is the ability […]

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THX 4 THE FOLLOW: OUR TEAM’S FAVE HANDLES PART 2 We’re back for round 2 and this week it’s all about Instagram. McBeard co-founder and leader, Alec McNayr, lets us in on his insta habits (spoiler alert: he’s a cool dad) and V.P. of Accounts, Jenn Fisher, shares how she can find magic, even in the mundane follows. Can we get a double tap? Alec McNayr –  Founder and Leader of McBeard Preferred Platform: I love Instagram for personal posting (read: easiest way to see photos of my kids) and Twitter for tracking up-to-the-minute news and of course, comedy jokes. I also love Medium for the long reads… so much […]

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THX 4 THE FOLLOW: OUR TEAM’S FAVE HANDLES PART 1 We are all social, all the time. And that means our leaders are too. For the next six weeks, we will profile a few influential leaders each week to learn who they are following, liking, and RTing –– on and off the clock. Two of our Vice Presidents of Accounts, Darnell Brisco and Caitlin Robertson share their favorite platforms and handles for getting up to speed industry news, know-how, and snark. Darnell Brisco, @Dbrisco “I spend the most time on Instagram and Twitter. They complement each other well in my consumption habits. Curated visuals/micro-videos vs a steady stream of constant news.” […]

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40 #FEELS IN UNDER 40 WORDS: ALEC MCNAYR To honor Alec McNayr being named to AdAge’s 40 Under 40 list, we asked 40 employees to describe Alec in under 40 words: There’s no greater architect of creativity, culture, and care. Alec brings us into the future with every daily conversation – he inspires us to be our best and create the best for our clients. – Ashley Smith, Account Services Director You’ve empowered us to speak up when we wanted to pitch something we really believed in, defended us when our work was questioned by clients who didn’t get it, and kept spirits light through your incredible humor. […]

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THE LOOK BACK: WEEK OF 2/27/2017 It’s important to create content that plays to the strengths of each platform. Whether it’s implementing interactive text captions or creating a custom thank you for your Instagram followers after reaching a goal, the approach to each platform should be unique. This week, let’s #LookBack at some platform-specific posts from Universal’s Sing, Bravo’s Top Chef, and Showtime’s Homeland. Animation, Text Layout: Jon Rice | Facebook Client: Universal, Illumination Client Ask: Promote clips from the film to excite fans for the release of Sing on Blu-ray and DVD. Visual Solution: Short film clips overlaid with interactive text captions. Playful text treatments […]

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THE LOOK BACK: WEEK OF 2/20/17 When it comes to creating dynamic branded content, our team is always willing to go above and beyond to create the perfect piece. This week, we’re highlighting a project that blew Top Chef fans away by combining two concepts, while still embodying the energy and aesthetic of the brand. By: David Chang, Joel Lopata, Alice Thomas | Instagram Client: Bravo Top Chef Client Ask: Create compelling social content that the Top Chef audience would love while building buzz around the episodes leading up to the finale. Visual Solution: This season (Season 14) of Top Chef has been very exciting and […]

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