Industry Intelligence

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“Not suitable for all advertisers” We likely don’t need to tell you about YouTube’s recent monetization changes, but if you missed the news, check out these blog posts. To further clarify a video’s monetization status, YouTube rolled out additional changes this week – adding in a   yellow icon in addition to the   strikethrough. When this icon is visible, hovering over it will display the note: “Not suitable for all advertisers.” Now what does this mean? According to YouTube, the yellow icon indicates: “Videos are still eligible to earn money in YouTube Red, but will have limited or no ads because the video has […]

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YouTube only monetizing channels with over 10k views You’ve probably heard by now, but YouTube announced last week that it is tightening up its requirements to be a part of their Partner Program. Over five years ago, YouTube opened the floodgates for more creators to participate in the program and start monetizing. This was huge, and created opportunities for all creators. Unfortunately, it also opened up opportunities for people to start abusing the system for their own financial gains. YouTube has spent those last five years fine-tuning this process, putting in place systems and processes to combat this abuse and assure that people’s content (and the money made […]

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Don’t rely on YouTube to pay your bills It’s certainly been an interesting few weeks on YouTube, especially on the revenue front. We’ve heard from several creators – both in and out of the Fullscreen Creator Network, that CPMs have dropped heavily and revenue is following suit. Since it doesn’t affect everyone equally, and there are a whole slew of reasons that CPMs are dropping, we’re going to save that for another day. Today, we’re going to tackle on a harder hitting topic. Don’t expect to make money on YouTube. This statement gains more weight each and every year, and likely won’t slow up anytime soon. The fact of […]

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Demonetization on YouTube – #YouTubeIsOverParty The #YouTubeIsOverParty is in full swing – it’s trending on Twitter, videos are flooding in, and the conversation is hot and heavy – but let’s step away from the noise so we can chat about what all this means. Over the last few days, creators have begun receiving notifications from YouTube that some of their videos are no longer eligible for monetization due to the content being “controversial”. Understandably, you have many questions and concerns, so we’ve been hard at work gathering the facts, and here’s the lowdown. This policy is not new. Though it may seem like a new policy, the ‘advertiser-friendly […]

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Don’t lose your monetization! YouTube Partner Program Greetings, Fullscreeners! We wanted to take a moment to address the YouTube Partner Program alert that many of you may have seen on your YouTube Dashboard. We touched on it when it first made an appearance, but many of you still have questions. If you have not yet agreed to YouTube’s new terms, please take the time to read through this post carefully! tl;dr You will lose monetization if you do not agree to YouTube’s new terms of service by May 16th! YouTube updated their terms of service and is requiring all creators to join their Partner Program in order to […]

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YouTube Partner Program and cover songs update UPDATE: All creators must agree to YouTube’s new terms of service by April 1st to avoid potential partnership issues. Fullscreen creators: we have some exciting news! As of today, you’re now eligible for YouTube’s Partner Program. “Wait, aren’t I already part of Fullscreen’s partner program?” You are, and now you can be part of YouTube’s as well—with no additional cut to your revenue. What does this mean? In the past, when YouTube pushed out new features, those features didn’t always become available to all creators at the same time. That ends today! From now on, when YouTube launches new goodies, you’ll […]

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A new YouTube ad format: sponsored cards Earlier this week, YouTube quietly rolled out a new ad format for creators: sponsored cards. (This new feature may not yet be available to every creator, so if you don’t see it on your YouTube account yet, hang tight.) According to YouTube Help: Sponsored cards display content that may be relevant to your video, such as products featured in the video. Viewers will see a teaser for the card for a few seconds. They can also click the icon in the top right corner of the video to browse the cards. You don’t need to take any action to reap […]

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What YouTube Red means for creators Fullscreen creators! Last week, YouTube outlined a new subscription service called YouTube Red that debuts later this week. YouTube has answered some questions already, but there’s still some confusion out there. So read on to learn what YouTube Red is and what it means for you. What is YouTube Red? YouTube Red is a new subscription video service from YouTube that’ll be available to U.S. consumers starting October 28. It’ll cost $9.99/month ($12.99/month if purchased through iOS), and new users will get a one-month free trial. Many YouTube users will likely just keep watching the free version of YouTube that […]

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YouTube Gaming is here! It was originally announced back in June, and now YouTube’s answer to Twitch is finally here! Say hello to YouTube Gaming—a YouTube built for gamers. With this release, YouTube hasn’t just added a new category: YouTube Gaming means a brand new website, along with both Android and iOS mobile apps. YouTube aims to keep you connected with the games, players, and culture that matter to you, with videos, live streams, income opportunities, and the biggest community of gamers on the web all in one place. Your audience is waiting! YouTube Gaming may have its own website, unique watch pages, and […]

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Take advantage of Facebook video What comes to mind when you hear “online video”? There’s a good chance the first word you thought of is YouTube. And with more than 300 hours of video uploaded every minute, YouTube remains the top place for creators to upload—but it shouldn’t be the only one. Everyone and their grandmother is using Facebook by now, but it’s no longer just a platform for posting FOMO-inducing vacation pics, ranting about your neighbors, or showing your friends what you ate for lunch. We’ve seen Facebook evolve from text-based status updates to beautiful photos and now to native video—which many forwarding creators are […]

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