Industry Intelligence

We're experts in Gen Z and Millennial audiences, investing ahead of the curve in original research, proprietary data and tools. We provide custom strategy, research, and trend forecasting, with exclusive access to our TBH Community of social-first millennials. Here you'll find our latest in thought leadership and industry insights.

Talk to the world with YouTube’s new translation tools Creators! Criadores! Créateurs! Videokünstler! クリエイター! 創作者! Авторам! We thought you should know that YouTube recently released some powerful new translation tools to help you reach viewers across the globe. Here’s how (and why) to take advantage. Why translate? YouTube is truly global: 80% of YouTube traffic comes from outside the United States, and more than 60% of YouTube’s 1 billion users aren’t native English speakers. Translations help those global audiences: Discover your videos when searching in their native language Understand the content of your videos when they find them—especially when those translations are paired with captions (see below) How to […]

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An easy trick for better video titles For many creators, the biggest challenge is coming up with a new, compelling video idea every week. But for some, the hard part is coming up with a video title that helps you get discovered in search results. Fortunately, a clever trick can help you figure out what audiences are searching for in the YouTube search box! A good chunk of your video’s views will come from YouTube search—sometimes even more views than you get from your subscribers. If you’re unsure how exactly to word your title, just do a YouTube search on the topic that your video covers. It’s […]

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Dailymotion comes to the Fullscreen Uploader Fullscreen creators! A few months ago, we launched the Fullscreen Uploader—a new tool that helps you publish your videos to YouTube and Facebook with a single upload, design the perfect thumbnail, and more. Today, we’re adding another platform you can upload to seamlessly: Dailymotion! Publish and monetize on Dailymotion We’ve seen creators build up their Facebook fan pages by uploading their videos natively to Facebook with the Fullscreen Uploader—and now it’s time to grow both your views and your income with Dailymotion. Dailymotion sees more than 3 billion video views each month. It’s the #1 most visited European website in […]

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5 easy ways to spring-clean your YouTube channel After a rough winter for much of the U.S., warm weather is finally here—which means it’s time for some spring cleaning! If you’re sick of cleaning out your room or your garage, take a break by tidying up your online video life too. Let’s take a look at five simple things you can do to spring-clean your YouTube channel. 1. Make your playlists When you upload a video to YouTube, it just gets thrown in a pile with all your other videos. Viewers can sort upload date or popularity, but your videos aren’t organized in any other way—unless you do […]

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Introducing Fullscreen Uploader for Facebook Video Video creators! As you know, your fans are everywhere. They spread across the globe. They follow you on countless social networks. And at Fullscreen, our mission is to empower you to grow those audiences—wherever they can be found. You’ve probably noticed that native video on Facebook is growing. Facebook now sees more than 3 billion native video views per day—65% of them on mobile devices, where your fans increasingly are spending their time. How Facebook video can help you grow You need to be where your audiences are. Yes, there are huge audiences on YouTube, and there always will be. […]

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Get seen with YouTube playlists This month we’ve looked at a lot of ways to boost your YouTube search rankings and get your videos seen: titles, descriptions, tags, and thumbnails. Today we come to another powerful tool: YouTube playlists. Why playlists? When you upload a video to YouTube, it just gets thrown in a pile with all your other videos. Viewers can sort by upload date or popularity, but your videos aren’t organized in any other way—unless you do it yourself. Playlists make your content easier for viewers to navigate, especially if you release videos on different topics, or videos in series. Playlists are also […]

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Tips for a perfect YouTube thumbnail YouTube thumbnails are the book covers of the online video world. Our decision whether to click on a video often comes down to its thumbnail: an eye-catching image draws us in, while a boring or blurry one puts us off. So what does it take to create a thumbnail that seals the deal? YouTube’s default thumbnails When you upload a video, YouTube gives you three thumbnail choices once the video has finished processing. Unfortunately, they’re pulled randomly from your video, so you have little control over the choices—and often, they’re not so pretty. Exhibit A: Is this really what you […]

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Priming your brand’s YouTube channel for success Q: What do the graphs below represent? A: A channel primed to grow exponentially upon releasing a viral video. Many YouTube channels—creators and brands alike—struggle to reap the benefits of a “viral” video. The individual video performs extremely well, but the channel fails to take advantage of that breakout hit to grow its subscriber base, and viewers never watch another video on the channel. After the release of MisterEpicMann‘s infamous ‘How Animals Eat Their Food’, on April 8, 2013, the channel’s total views increased from 3.4M to 123M in the span of 30 days (from April 7, 2013 to May 7, 2013)—and subscribers […]

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Getting the most out of YouTube video tags Top online video creators know that strong metadata—the information you upload alongside your YouTube video—is essential to getting your videos seen and growing your fan base. We’ve already covered titles and descriptions, and now it’s time for tags. Video tags aren’t as important on YouTube as they’ve been in the past, but they’re still key to your SEO strategy. It’s a good idea to include both short- and long-tailed keywords in your tags that focus in on the topic(s) of your videos. Here are a few examples. Short-tailed: Android, Samsung, Galaxy, Unboxing Long-tailed: Samsung Galaxy S5, Android Phone, Android 4.3 The order […]

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Writing a solid YouTube video description As any video creator knows, the first thing YouTube asks you to do when you upload a video is to set a title, description, and tags. We’ve already covered titles—and today we’ll cover descriptions, which are key to both engaging viewers and boosting your search rankings. Your video description should provide a detailed overview of the video’s content—not only to help viewers understand what they’ll be watching, but also because it plays a huge role in search engine optimization (SEO). Once you’ve nailed down a firm keyword or keywords (which should also appear in the title), try to include the […]

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