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Instagram Stories: Filters, Hashtags, Tools, & More This morning, Instagram announced four new features for stories: face filters (like Snapchat), clickable hashtags, reverse video, and an eraser tool. We did our reading and research so you don’t have to. Here’s the full breakdown of new features, the initial response, and what it really means for social strategy. WHAT IS THE UPDATE? Face Filters: Instagram Stories now provide users with the augmented reality filters that Snapchat uses. From a butterfly crown to airbrushed makeup, IG Stories now offers the exact features as Snapchat. Clickable Hashtags: The biggest UX change, most authentic they announced this morning is the ability […]

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4 ways your brand can use Snapchat We live in the era of personal broadcasting. We use Facebook to share articles; Instagram to advertise our breakfast; Twitter to publicize our thoughts. Snapchat combines all three and is fast becoming the key medium for brands to reach younger audiences. How brands can use Snapchat Snapchat is a one-to-one and one-to-many messaging service that boasts 30 million monthly active users, with more than 750 million snaps sent every day. In fact, 55% of monthly users use Snapchat daily—an opportunity for brands to reach 16.5 million people every day. What originally appeared to be a short-lived experiment has exploded into […]

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McBeard joins Fullscreen I’m pleased to announce that Fullscreen has acquired L.A.–based social media studio McBeard. McBeard is a company of more than 100 copywriters, designers and strategists that creates custom content for social media platforms for clients like The Coca-Cola Company, 20th Century Fox, Sony Pictures, Mary Kay, NBC Universal, Warner Bros., Mattel, Netflix and more. McBeard has already been part of the Fullscreen family, collaborating with our teams on AT&T series @SummerBreak and SnapperHero. For years, YouTube has been the foundation of our work, and with this acquisition, we extend our creative offerings to all social channels: Facebook, Twitter, Instagram, Tumblr, […]

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